Motorcycles

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Motorcycles
Blog, Olga Minchina, October 27, 2015 245

From 2007 to 2014, the global motorcycle and scooter market showed mixed dynamics. A slight decrease in 2009 (-2% Y-o-Y) was followed by a 4% increase in 2010. Over the next three years, the market gradually increased to 50.4 million units. In value terms, it grew by 0.1% annually from 2007 to 2014, reaching 68.1 billion USD.

Motorcycles
Blog, Olga Minchina, August 17, 2015 369

A lower costs policy coupled with the launching of new products is expected to double the Japanese Yamaha Motor Co.'s motorcycle profit margin by 2018. According to the Japan Times, Yamaha aims to increase their overall margin to 10% by 2018. Hiroyuki Yanagi, Chief Executive Officer of the company, stated that the motorcycle business, however, will account for 50% of operating income by that time, a nearly two-fold increase from its current 26% share.