Electric Shavers, Hair-Removing Appliances And Hair Clippers Market

The article discusses the global market trends for electric shavers, hair-removing appliances, and hair clippers, forecasting an upward consumption trend over the next eight years with a slight increase in market performance. It provides insights into market volume, value, consumption patterns, production, imports, exports, key countries, and types of products. Key points include declining global consumption in 2022, the highest consuming countries, production trends, import and export statistics, and average prices for these products.

Market Forecast

Driven by rising demand for electric shavers, hair-removing appliances and hair clippers worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +1.7% for the period from 2022 to 2030, which is projected to bring the market volume to 403M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.0% for the period from 2022 to 2030, which is projected to bring the market value to $5.5B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Global consumption of electric shavers, hair-removing appliances and hair clippers declined modestly to 352M units in 2022, with a decrease of -2.5% against the previous year. In general, consumption showed a relatively flat trend pattern. Over the period under review, global consumption of reached the maximum volume at 545M units in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

The revenue of the market for electric shavers, hair-removing appliances and hair clippers worldwide dropped modestly to $4B in 2022, which is down by -4.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a relatively flat trend pattern. Global consumption peaked at $6B in 2017; however, from 2018 to 2022, consumption remained at a lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were the United States (62M units), China (52M units) and Hungary (22M units), together comprising 39% of global consumption. India, the United Arab Emirates, Germany, Russia, Brazil, the UK, France, Japan, Iraq and Mexico lagged somewhat behind, together comprising a further 34%.

From 2012 to 2022, the biggest increases were recorded for India (with a CAGR of +24.6%), while clippers for the other global leaders experienced more modest paces of growth.

In value terms, the largest electric shavers, hair-removing appliances and hair clippers markets worldwide were the United States ($562M), China ($366M) and Hungary ($283M), with a combined 30% share of the global market. Germany, the United Arab Emirates, Russia, Japan, the UK, France, India, Iraq, Mexico and Brazil lagged somewhat behind, together comprising a further 32%.

India, with a CAGR of +21.3%, recorded the highest rates of growth with regard to market size in terms of the main consuming countries over the period under review, while clippers for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of electric shavers, hair-removing appliances and hair clippers per capita consumption in 2022 were Hungary (2,281 units per 1000 persons), the United Arab Emirates (1,713 units per 1000 persons) and the United States (184 units per 1000 persons).

From 2012 to 2022, the most notable rate of growth in terms of clippers, amongst the main consuming countries, was attained by India (with a CAGR of +22.8%), while clippers for the other global leaders experienced more modest paces of growth.

Production

World Production of Electric Shavers, Hair-Removing Appliances And Hair Clippers

In 2022, after two years of growth, there was decline in production of electric shavers, hair-removing appliances and hair clippers, when its volume decreased by -1.3% to 416M units. In general, production, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of 3.6% against the previous year. As a result, production attained the peak volume of 421M units, and then dropped slightly in the following year.

In value terms, production of electric shavers, hair-removing appliances and hair clippers stood at $3.5B in 2022 estimated in export price. Over the period under review, production, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 with an increase of 26%. Global production peaked at $4.7B in 2017; however, from 2018 to 2022, production stood at a somewhat lower figure.

Production By Country

China (346M units) remains the largest electric shavers, hair-removing appliances and hair clippers producing country worldwide, accounting for 83% of total volume. Moreover, production of electric shavers, hair-removing appliances and hair clippers in China exceeded the figures recorded by the second-largest producer, Hungary (20M units), more than tenfold. Indonesia (17M units) ranked third in terms of total production with a 4.2% share.

In China, production of electric shavers, hair-removing appliances and hair clippers remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: Hungary (+10.4% per year) and Indonesia (+0.9% per year).

Imports

World Imports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

In 2022, after seven years of growth, there was significant decline in supplies from abroad of electric shavers, hair-removing appliances and hair clippers, when their volume decreased by -16.5% to 372M units. Over the period under review, total imports indicated noticeable growth from 2012 to 2022: its volume increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 with an increase of 24% against the previous year. Over the period under review, global imports of hit record highs at 446M units in 2021, and then declined dramatically in the following year.

In value terms, imports of electric shavers, hair-removing appliances and hair clippers dropped to $4.6B in 2022. The total import value increased at an average annual rate of +3.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2020 when imports increased by 10%. Over the period under review, global imports of attained the maximum at $5.1B in 2021, and then shrank in the following year.

Imports By Country

In 2022, the United States (69M units), distantly followed by Germany (31M units), India (21M units), Hungary (19M units), the United Arab Emirates (18M units) and the Netherlands (17M units) were the key importers of electric shavers, hair-removing appliances and hair clippers, together committing 47% of total imports. Russia (15M units), France (12M units), the UK (12M units), Brazil (12M units), Mexico (9.1M units), Japan (8.7M units) and Poland (7.6M units) followed a long way behind the leaders.

Imports into the United States increased at an average annual rate of +1.3% from 2012 to 2022. At the same time, India (+23.8%), Hungary (+21.9%), the Netherlands (+11.4%), Brazil (+9.6%), the United Arab Emirates (+8.8%), Germany (+8.7%), Russia (+5.0%), France (+3.9%) and Mexico (+2.2%) displayed positive paces of growth. Moreover, India emerged as the fastest-growing importer imported in the world, with a CAGR of +23.8% from 2012-2022. Poland and the UK experienced a relatively flat trend pattern. By contrast, Japan (-2.2%) illustrated a downward trend over the same period. From 2012 to 2022, the share of India, Hungary, Germany, the Netherlands and the United Arab Emirates increased by +4.6, +4.1, +3, +2.3 and +1.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest electric shavers, hair-removing appliances and hair clippers importing markets worldwide were Germany ($607M), the United States ($605M) and the Netherlands ($249M), together accounting for 32% of global imports. Hungary, France, Japan, Poland, Russia, the UK, the United Arab Emirates, Mexico, India and Brazil lagged somewhat behind, together comprising a further 30%.

Hungary, with a CAGR of +17.0%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Hair clippers; with a self-contained electric motor represented the key type of electric shavers, hair-removing appliances and hair clippers in the world, with the volume of imports resulting at 196M units, which was near 53% of total imports in 2022. Shavers; with self-contained electric motor (119M units) held the second position in the ranking, distantly followed by hair-removing appliances; with self-contained electric motor (58M units). All these products together took near 47% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key imported products, was attained by hair clippers; with a self-contained electric motor (with a CAGR of +5.7%), while imports for the other products experienced more modest paces of growth.

In value terms, shavers; with self-contained electric motor ($2B), hair clippers; with a self-contained electric motor ($2B) and hair-removing appliances; with self-contained electric motor ($577M) were the products with the highest levels of imports in 2022.

Hair clippers; with a self-contained electric motor, with a CAGR of +7.2%, recorded the highest growth rate of the value of imports, in terms of the main imported products over the period under review, while purchases for the other products experienced more modest paces of growth.

Import Prices By Type

In 2022, the average import price for electric shavers, hair-removing appliances and hair clippers amounted to $12 per unit, growing by 6.9% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 when the average import price increased by 20% against the previous year. As a result, import price attained the peak level of $16 per unit. From 2015 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by the product type; the product with the highest price was shavers; with self-contained electric motor ($17 per unit), while the price for hair-removing appliances; with self-contained electric motor ($10 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by hair clippers; with a self-contained electric motor (+1.4%), while the other products experienced mixed trends in the import price figures.

Import Prices By Country

In 2022, the average import price for electric shavers, hair-removing appliances and hair clippers amounted to $12 per unit, increasing by 6.9% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 an increase of 20%. As a result, import price attained the peak level of $16 per unit. From 2015 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Poland ($24 per unit), while India ($3.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+11.5%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

In 2022, overseas shipments of electric shavers, hair-removing appliances and hair clippers decreased by -13.8% to 436M units for the first time since 2017, thus ending a four-year rising trend. In general, exports, however, showed a noticeable increase. The most prominent rate of growth was recorded in 2018 when exports increased by 128% against the previous year. The global exports peaked at 506M units in 2021, and then fell in the following year.

In value terms, exports of electric shavers, hair-removing appliances and hair clippers fell to $4.6B in 2022. Overall, total exports indicated a noticeable expansion from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 with an increase of 20%. Over the period under review, the global exports of attained the peak figure at $5.3B in 2021, and then reduced in the following year.

Exports By Country

China prevails in clippers structure, resulting at 297M units, which was near 68% of total exports in 2022. It was distantly followed by Germany (26M units) and the Netherlands (22M units), together mixing up an 11% share of total exports. Hungary (17M units), Poland (14M units), Indonesia (12M units) and the United States (7.1M units) took a minor share of total exports.

From 2012 to 2022, average annual rates of growth with regard to electric shavers, hair-removing appliances and hair clippers exports from China stood at +5.9%. At the same time, Indonesia (+50.8%), Poland (+33.8%), Hungary (+9.8%), the Netherlands (+8.0%), Germany (+4.0%) and the United States (+3.5%) displayed positive paces of growth. Moreover, Indonesia emerged as the fastest-growing exporter exported in the world, with a CAGR of +50.8% from 2012-2022. China (+6.9 p.p.), Poland (+2.9 p.p.) and Indonesia (+2.6 p.p.) significantly strengthened its position in terms of the global exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($1.8B) remains the largest electric shavers, hair-removing appliances and hair clippers supplier worldwide, comprising 39% of global exports. The second position in the ranking was held by Germany ($603M), with a 13% share of global exports. It was followed by the Netherlands, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value in China amounted to +7.0%. In the other countries, the average annual rates were as follows: Germany (+1.9% per year) and the Netherlands (+7.7% per year).

Exports By Type

Hair clippers; with a self-contained electric motor was the major type of electric shavers, hair-removing appliances and hair clippers in the world, with the volume of exports recording 246M units, which was near 56% of total exports in 2022. Shavers; with self-contained electric motor (115M units) ranks second in terms of the total exports with a 26% share, followed by hair-removing appliances; with self-contained electric motor (17%).

Hair clippers; with a self-contained electric motor was also the fastest-growing in terms of exports, with a CAGR of +7.8% from 2012 to 2022. At the same time, hair-removing appliances; with self-contained electric motor (+3.5%) and shavers; with self-contained electric motor (+1.1%) displayed positive paces of growth. While the share of hair clippers; with a self-contained electric motor (+14 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of hair-removing appliances; with self-contained electric motor (-2.3 p.p.) and shavers; with self-contained electric motor (-11.5 p.p.) displayed negative dynamics.

In value terms, hair clippers; with a self-contained electric motor ($2.1B), shavers; with self-contained electric motor ($1.9B) and hair-removing appliances; with self-contained electric motor ($634M) constituted the products with the highest levels of exports in 2022.

Hair clippers; with a self-contained electric motor, with a CAGR of +8.8%, recorded the highest rates of growth with regard to the value of exports, among the main exported products over the period under review, while shipments for the other products experienced more modest paces of growth.

Export Prices By Type

In 2022, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $11 per unit, surging by 2.2% against the previous year. Over the period under review, the export price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when the average export price increased by 70%. Over the period under review, the average export prices reached the peak figure at $22 per unit in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exported products. In 2022, the product with the highest price was shavers; with self-contained electric motor ($17 per unit), while the average price for exports of hair clippers; with a self-contained electric motor ($8.5 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by hair clippers; with a self-contained electric motor (+1.0%), while the other products experienced mixed trends in the export price figures.

Export Prices By Country

In 2022, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $11 per unit, increasing by 2.2% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2016 an increase of 70%. Over the period under review, the average export prices reached the peak figure at $22 per unit in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Poland ($25 per unit), while China ($6.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+9.4%), while the other global leaders experienced mixed trends in the export price figures.

Source: IndexBox Market Intelligence Platform