Hair Curler Market

The global hair curler market is projected to experience a positive growth trajectory from 2022 to 2030, with both volume and value expected to increase. Key highlights include trends in consumption, production, imports, and exports, along with detailed insights on the top countries involved in the market.

Market Forecast

Driven by rising demand for hair curler worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +2.0% for the period from 2022 to 2030, which is projected to bring the market volume to 239M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.1% for the period from 2022 to 2030, which is projected to bring the market value to $4.9B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Hair Curlers And Curling Tongs

Global hair curler consumption stood at 203M units in 2022, with an increase of 6% against the previous year's figure. Over the period under review, consumption, however, saw a relatively flat trend pattern. Over the period under review, global consumption attained the maximum volume at 254M units in 2017; however, from 2018 to 2022, consumption remained at a lower figure.

The global hair curler market value stood at $3.3B in 2022, picking up by 14% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +19.8% against 2017 indices. Global consumption peaked in 2022 and is likely to see steady growth in the immediate term.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were the United States (39M units), South Korea (36M units) and China (14M units), with a combined 44% share of global consumption. The United Arab Emirates, India, Germany, Japan, the UK, Brazil, Russia, Mexico, Canada and Italy lagged somewhat behind, together comprising a further 35%.

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by India (with a CAGR of +25.0%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, South Korea ($1.1B) led the market, alone. The second position in the ranking was held by the United States ($414M). It was followed by Germany.

From 2012 to 2022, the average annual growth rate of value in South Korea totaled +10.2%. The remaining consuming countries recorded the following average annual rates of market growth: the United States (+0.7% per year) and Germany (+18.9% per year).

In 2022, the highest levels of hair curler per capita consumption was registered in the United Arab Emirates (1,126 units per 1000 persons), followed by Germany (119 units per 1000 persons), the United States (116 units per 1000 persons) and Canada (107 units per 1000 persons), while the world average per capita consumption of hair curler was estimated at 0.3 units per 1000 persons.

In the United Arab Emirates, hair curler per capita consumption increased at an average annual rate of +14.4% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+11.0% per year) and the United States (-3.3% per year).

Production

World Production of Hair Curlers And Curling Tongs

In 2022, production of hair curlers and curling tongs increased by 1.5% to 235M units, rising for the third year in a row after two years of decline. Overall, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the production volume increased by 3.1%. As a result, production attained the peak volume of 238M units. From 2018 to 2022, global production growth remained at a somewhat lower figure.

In value terms, hair curler production rose rapidly to $2.7B in 2022 estimated in export price. Over the period under review, the total production indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -4.2% against 2020 indices. The pace of growth appeared the most rapid in 2020 when the production volume increased by 36%. As a result, production attained the peak level of $2.8B. From 2021 to 2022, global production growth remained at a lower figure.

Production By Country

China (198M units) remains the largest hair curler producing country worldwide, comprising approx. 84% of total volume. Moreover, hair curler production in China exceeded the figures recorded by the second-largest producer, South Korea (24M units), eightfold.

From 2012 to 2022, the average annual rate of growth in terms of volume in China was relatively modest. In the other countries, the average annual rates were as follows: South Korea (+0.3% per year) and Germany (+0.3% per year).

Imports

World Imports of Hair Curlers And Curling Tongs

In 2022, global hair curler imports expanded rapidly to 193M units, with an increase of 6.7% compared with 2021. The total import volume increased at an average annual rate of +1.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when imports increased by 24%. Global imports peaked in 2022 and are expected to retain growth in years to come.

In value terms, hair curler imports skyrocketed to $3.4B in 2022. In general, imports posted buoyant growth. The most prominent rate of growth was recorded in 2019 with an increase of 34% against the previous year. Over the period under review, global imports reached the peak figure in 2022 and are likely to see gradual growth in the near future.

Imports By Country

In 2022, the United States (40M units), distantly followed by South Korea (15M units), the United Arab Emirates (13M units), Germany (12M units) and India (11M units) were the major importers of hair curlers and curling tongs, together creating 47% of total imports. The UK (8.3M units), Japan (7.7M units), France (6.9M units), Brazil (6.8M units), Russia (5.5M units), the Netherlands (5.4M units), Mexico (4.4M units) and Canada (4.1M units) held a little share of total imports.

From 2012 to 2022, average annual rates of growth with regard to hair curler imports into the United States stood at -2.9%. At the same time, South Korea (+26.7%), India (+25.4%), the United Arab Emirates (+16.6%), the Netherlands (+15.4%), Germany (+5.1%), France (+3.7%), Brazil (+2.7%), Canada (+2.3%) and Japan (+1.7%) displayed positive paces of growth. Moreover, South Korea emerged as the fastest-growing importer imported in the world, with a CAGR of +26.7% from 2012-2022. Russia, the UK and Mexico experienced a relatively flat trend pattern. While the share of South Korea (+6.7 p.p.), India (+5 p.p.), the United Arab Emirates (+4.8 p.p.), the Netherlands (+2 p.p.) and Germany (+1.6 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of the United States (-13 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($483M), Germany ($424M) and South Korea ($238M) appeared to be the countries with the highest levels of imports in 2022, together accounting for 34% of global imports.

South Korea, with a CAGR of +29.8%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2022, the average hair curler import price amounted to $18 per unit, rising by 12% against the previous year. Overall, import price indicated resilient growth from 2012 to 2022: its price increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair curler import price increased by +75.3% against 2017 indices. The most prominent rate of growth was recorded in 2020 an increase of 31%. Over the period under review, average import prices reached the maximum in 2022 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($37 per unit), while India ($4.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+11.6%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Hair Curlers And Curling Tongs

In 2022, approx. 225M units of hair curlers and curling tongs were exported worldwide; growing by 1.9% compared with the year before. The total export volume increased at an average annual rate of +2.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 34%. Over the period under review, the global exports attained the maximum in 2022 and are likely to see gradual growth in the immediate term.

In value terms, hair curler exports surged to $3.1B in 2022. In general, exports posted a resilient increase. The pace of growth appeared the most rapid in 2020 when exports increased by 24%. Over the period under review, the global exports attained the peak figure in 2022 and are likely to continue growth in years to come.

Exports By Country

China dominates exports structure, finishing at 184M units, which was near 82% of total exports in 2022. The Netherlands (7.4M units), Germany (6.8M units) and France (3.7M units) took a minor share of total exports.

Exports from China increased at an average annual rate of +4.2% from 2012 to 2022. At the same time, the Netherlands (+24.2%) and France (+1.0%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +24.2% from 2012-2022. By contrast, Germany (-2.3%) illustrated a downward trend over the same period. While the share of China (+12 p.p.) and the Netherlands (+2.8 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Germany (-1.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($1.7B) remains the largest hair curler supplier worldwide, comprising 54% of global exports. The second position in the ranking was held by Germany ($285M), with a 9.1% share of global exports. It was followed by the Netherlands, with a 5.5% share.

In China, hair curler exports increased at an average annual rate of +10.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+11.1% per year) and the Netherlands (+32.9% per year).

Export Prices By Country

The average hair curler export price stood at $14 per unit in 2022, growing by 16% against the previous year. Overall, export price indicated a strong increase from 2012 to 2022: its price increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair curler export price increased by +52.6% against 2018 indices. The most prominent rate of growth was recorded in 2020 an increase of 28%. The global export price peaked in 2022 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($42 per unit), while China ($9.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+13.6%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform