Hair, Shaving And Toilet Brush Market

The global market for hair brushes and shaving and toilet brushes is expected to see continued growth over the next eight years, with consumption and production on the rise. From 2022 to 2030, the market volume is forecasted to reach 1.9B units with a value of $2.3B. Consumption patterns have been steady, with the United States, China, and India leading in volume. Production has also increased in recent years, with China dominating with 82% of total volume. Import and export trends have shown growth, with China as the largest exporter of hair brushes and shaving and toilet brushes.

Market Forecast

Driven by increasing demand for hair brushes and shaving and toilet brushes for personal use worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.2% for the period from 2022 to 2030, which is projected to bring the market volume to 1.9B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.5% for the period from 2022 to 2030, which is projected to bring the market value to $2.3B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Hair Brushes And Shaving And Toilet Brushes For Personal Use

In 2022, approx. 1.7B units of hair brushes and shaving and toilet brushes for personal use were consumed worldwide; surging by 9.8% on 2021 figures. Overall, consumption saw a relatively flat trend pattern. As a result, consumption attained the peak volume of 2.2B units. From 2014 to 2022, the growth of the global consumption remained at a lower figure.

The revenue of the market for hair brushes and shaving and toilet brushes for personal use worldwide expanded notably to $1.7B in 2022, growing by 7.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +18.6% against 2020 indices. As a result, consumption reached the peak level of $2.3B. From 2014 to 2022, the growth of the global market remained at a lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were the United States (330M units), China (260M units) and India (173M units), with a combined 45% share of global consumption. Russia, Japan, Indonesia, Germany, Colombia, Turkey, South Korea, the UK, Thailand and Canada lagged somewhat behind, together accounting for a further 29%.

From 2012 to 2022, the biggest increases were recorded for Colombia (with a CAGR of +18.1%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, Japan ($256M), the United States ($204M) and Indonesia ($159M) constituted the countries with the highest levels of market value in 2022, with a combined 36% share of the global market. Germany, Russia, Turkey, South Korea, the UK, China, Canada, India, Colombia and Thailand lagged somewhat behind, together accounting for a further 25%.

Colombia, with a CAGR of +14.6%, recorded the highest rates of growth with regard to market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of hair, shaving and toilet brush per capita consumption in 2022 were the United States (985 units per 1000 persons), Colombia (783 units per 1000 persons) and Canada (743 units per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for Colombia (with a CAGR of +16.8%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Hair Brushes And Shaving And Toilet Brushes For Personal Use

In 2022, production of hair brushes and shaving and toilet brushes for personal use increased by 15% to 3.4B units, rising for the second year in a row after two years of decline. In general, production enjoyed a pronounced expansion. The growth pace was the most rapid in 2018 with an increase of 186% against the previous year. Global production peaked in 2022 and is likely to see gradual growth in the immediate term.

In value terms, hair, shaving and toilet brush production dropped slightly to $2.5B in 2022 estimated in export price. Over the period under review, production saw a measured expansion. The most prominent rate of growth was recorded in 2018 with an increase of 96%. Over the period under review, global production hit record highs at $3B in 2013; however, from 2014 to 2022, production remained at a lower figure.

Production By Country

China (2.8B units) remains the largest hair, shaving and toilet brush producing country worldwide, comprising approx. 82% of total volume. Moreover, hair, shaving and toilet brush production in China exceeded the figures recorded by the second-largest producer, India (110M units), more than tenfold. Mexico (83M units) ranked third in terms of total production with a 2.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China amounted to +4.6%. In the other countries, the average annual rates were as follows: India (-1.2% per year) and Mexico (+0.1% per year).

Imports

World Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

In 2022, approx. 1.4B units of hair brushes and shaving and toilet brushes for personal use were imported worldwide; growing by 8.5% against the previous year. The total import volume increased at an average annual rate of +1.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 25% against the previous year. Over the period under review, global imports hit record highs in 2022 and are likely to see steady growth in years to come.

In value terms, hair, shaving and toilet brush imports expanded notably to $1.1B in 2022. Over the period under review, total imports indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +36.7% against 2020 indices. The growth pace was the most rapid in 2021 when imports increased by 23%. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in the immediate term.

Imports By Country

In 2022, the United States (352M units), distantly followed by China (186M units), Mexico (109M units), Russia (102M units) and India (82M units) represented the main importers of hair brushes and shaving and toilet brushes for personal use, together achieving 60% of total imports. Japan (42M units), Colombia (42M units), the UK (31M units), Canada (28M units), Germany (26M units), South Korea (26M units) and Thailand (26M units) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by India (with a CAGR of +24.1%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($218M) constitutes the largest market for imported hair brushes and shaving and toilet brushes for personal use worldwide, comprising 20% of global imports. The second position in the ranking was taken by Germany ($85M), with a 7.7% share of global imports. It was followed by Japan, with a 6.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States amounted to +4.3%. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+6.9% per year) and Japan (+3.9% per year).

Import Prices By Country

The average import price for hair brushes and shaving and toilet brushes for personal use stood at $0.8 per unit in 2022, picking up by 2.7% against the previous year. Over the last decade, it increased at an average annual rate of +4.0%. The most prominent rate of growth was recorded in 2015 when the average import price increased by 16% against the previous year. Over the period under review, average import prices attained the maximum in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Germany ($3.2 per unit), while China ($0.2 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+11.7%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

In 2022, shipments abroad of hair brushes and shaving and toilet brushes for personal use increased by 15% to 3.1B units, rising for the second year in a row after two years of decline. In general, exports enjoyed noticeable growth. The pace of growth appeared the most rapid in 2018 when exports increased by 271% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the near future.

In value terms, hair, shaving and toilet brush exports soared to $2.2B in 2022. Over the period under review, exports continue to indicate a strong increase. The most prominent rate of growth was recorded in 2021 when exports increased by 39% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the near future.

Exports By Country

China dominates exports structure, reaching 2.7B units, which was approx. 88% of total exports in 2022. It was distantly followed by Mexico (168M units), comprising a 5.4% share of total exports.

China was also the fastest-growing in terms of the hair brushes and shaving and toilet brushes for personal use exports, with a CAGR of +5.3% from 2012 to 2022. Mexico experienced a relatively flat trend pattern. While the share of China (+9.8 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Mexico (-3.4 p.p.) displayed negative dynamics.

In value terms, China ($1.7B) remains the largest hair, shaving and toilet brush supplier worldwide, comprising 77% of global exports. The second position in the ranking was held by Mexico ($24M), with a 1.1% share of global exports.

In China, hair, shaving and toilet brush exports expanded at an average annual rate of +18.3% over the period from 2012-2022.

Export Prices By Country

The average export price for hair brushes and shaving and toilet brushes for personal use stood at $0.7 per unit in 2022, picking up by 8.8% against the previous year. Overall, the export price continues to indicate strong growth. The most prominent rate of growth was recorded in 2015 an increase of 289% against the previous year. Over the period under review, the average export prices reached the maximum at $2 per unit in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was China ($0.6 per unit), while Mexico amounted to $0.1 per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+12.3%).

Source: IndexBox Market Intelligence Platform