World - Bottled Waters - Market Analysis, Forecast, Size, Trends and Insights
Get instant access to more than 2 million reports, dashboards, and datasets on the IndexBox Platform.
View PricingMineral Water Marketing
Mineral water marketing plays a crucial role in promoting and selling mineral water products to consumers. Mineral water is a type of bottled water that contains minerals and other beneficial substances like calcium, magnesium, and potassium. As such, marketing mineral water involves highlighting its purity, health benefits, and unique selling points.
One key aspect of mineral water marketing is branding and packaging. Companies use attractive labels and packaging designs to grab the attention of consumers and create a positive and premium image of their products. The packaging often includes images of natural landscapes, mountains, or springs to evoke a sense of purity and freshness. The branding message may also emphasize the source of the water, such as from natural springs or pristine mountain ranges.
In addition to packaging, advertising and promotion are essential for spreading awareness about mineral water. Companies utilize various marketing channels such as television, print media, online platforms, and social media to reach a wide audience. The advertisements often portray mineral water as a healthy and refreshing choice, emphasizing the benefits of consuming it regularly, including better hydration, improved digestion, and overall well-being. Celebrities or health experts may be featured in the advertisements to add credibility and influence consumer perception.
Another key element of mineral water marketing is targeting specific market segments. Companies identify and characterize their target audience, which can include health-conscious individuals, athletes, fitness enthusiasts, or those seeking a premium and high-quality drinking experience. By understanding the needs and preferences of these segments, companies can tailor their marketing messages, promotions, and distribution strategies accordingly. For example, targeting athletes may involve sponsoring sports events or partnering with fitness centers.
Furthermore, digital marketing has become increasingly important in mineral water marketing. Companies establish a strong online presence through their websites and social media platforms. They engage with their audience through informative and engaging content, including videos, articles, and infographics that educate consumers about the benefits of mineral water. Online campaigns, giveaways, and contests are also used to attract and retain customers. Social media influencers and bloggers may be enlisted to promote the brand and generate buzz.
Lastly, effective distribution channels are crucial for successful mineral water marketing. Companies ensure that their products are readily available and conveniently accessible to consumers. Mineral water can be found in various outlets such as supermarkets, convenience stores, gyms, and vending machines. Additionally, collaborations with restaurants, hotels, and airlines help increase brand visibility and expand the customer base.
In conclusion, mineral water marketing involves branding, packaging, advertising, targeting specific market segments, digital marketing, and distribution strategies. By employing these tactics effectively, companies can create a strong brand image, attract consumers, and drive sales of their mineral water products.
This report provides an in-depth analysis of the global bottled water market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 11071130 - Mineral waters and aerated waters, unsweetened
- Prodcom 11071150 - Unsweetened and non-flavoured waters, ice and snow (excluding mineral and aerated waters)
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Company coverage:
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
-
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
-
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
-
3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
-
4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
-
5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
-
6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
-
10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
-
LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
-
LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
This report provides an in-depth analysis of the global bottled water market.
This report provides an in-depth analysis of the global market for mineral or aerated water.
This report provides an in-depth analysis of the global market for non-mineral or non-aerated water.
Explore the top import markets for bottled water around the world, including the United States, Hong Kong, Belgium, and more. Discover key statistics and trends in the global bottled water industry.
From the rise of premium and functional waters to the growing demand for sustainable packaging, the bottled water market is constantly evolving. In this article, we'll dive into the latest consumer trends and insights, as well as highlight the top companies in the industry.
The global bottled water market revenue amounted to $144.2B in 2017, surging by 29% against the previous year. This figure...
Discover the leading countries in importing mineral or aerated water and the opportunities they offer for water manufacturers.
The global mineral water market revenue amounted to $133.5B in 2017, picking up by 11% against the previous year. This fig...
In value terms, mineral substances imports stood at $X in 2016. The total import value increased at an average annual rate of +X% from 2007 to 2016; the trend pattern indicated some noticeable fl...
In value terms, mineral substances exports stood at $X in 2016. The total export value increased at an average annual rate of +X% from 2007 to 2016; however, the trend pattern indicated some noti...
In 2016, approx. X tons of bottled water were imported worldwide- flattening at the previous year level. In general, bottled water imports continue to indicate a modest expansion. The pace of gro...
In 2016, approx. X tons of bottled water were imported worldwide- flattening at the previous year level. In general, bottled water imports continue to indicate a modest expansion. The pace of gro...
According to the medical community, at least eight X oz glasses of water should be consumed daily in order to avoid dehydration. However, French mineral water company Vittel carried out research revealing that X percent of the French do not drink this