Italy - Wine - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 23, 2024

Italy - Wine - Market Analysis, Forecast, Size, Trends and Insights

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Wine Price in Italy - 2023

Contents:

  1. Wine Price in Italy (FOB) - 2023
  2. Wine Price in Italy (CIF) - 2023
  3. Wine Exports in Italy
  4. Wine Imports in Italy

Wine Price in Italy (FOB) - 2023

The average wine export price stood at $3.8 per litre in August 2023, falling by -5.5% against the previous month. In general, the export price, however, saw a relatively flat trend pattern. The growth pace was the most rapid in December 2022 when the average export price increased by 6.7% against the previous month. The export price peaked at $4.2 per litre in May 2023; however, from June 2023 to August 2023, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In August 2023, the country with the highest price was Canada ($6.8 per litre), while the average price for exports to Germany ($1.9 per litre) was amongst the lowest.

From August 2022 to August 2023, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+2.7%), while the prices for the other major destinations experienced more modest paces of growth.

Wine Price in Italy (CIF) - 2023

In August 2023, the average wine import price amounted to $3.2 per litre, falling by -34.8% against the previous month. Overall, the import price, however, showed noticeable growth. The most prominent rate of growth was recorded in April 2023 when the average import price increased by 90% month-to-month. Over the period under review, average import prices attained the peak figure at $8.2 per litre in February 2023; however, from March 2023 to August 2023, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In August 2023, the country with the highest price was France ($22.7 per litre), while the price for Spain ($565 per thousand litres) was amongst the lowest.

From August 2022 to August 2023, the most notable rate of growth in terms of prices was attained by France (+10.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Wine Exports in Italy

In 2022, approx. 2.2B litres of wine were exported from Italy; leveling off at the year before. Overall, exports recorded a modest expansion. The pace of growth appeared the most rapid in 2021 when exports increased by 6.8% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in the near future.

In value terms, wine exports expanded markedly to $8.9B in 2022. The total export value increased at an average annual rate of +7.5% over the period from 2019 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 with an increase of 17% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

Export of Wine in Italy (Million USD)
COUNTRY2019202020212022CAGR,
2019-2022
United States1,7011,6291,9922,1097.4%
Germany1,1531,2191,3221,3746.0%
United Kingdom8538088759463.5%
Switzerland4264364895116.3%
Canada3823954534717.2%
France2312152732918.0%
Netherlands18422226727814.7%
Belgium15618425827520.8%
Sweden2022132292416.1%
Denmark1661751962036.9%
Japan203175183194-1.5%
Russia1461441751909.2%
Austria1191231351446.6%
Others1,2251,2421,5631,66010.7%
Total7,1487,1788,4098,8907.5%

Top Export Markets for Wine from Italy in 2022:

  1. Germany (522.7M litres)
  2. United States (388.3M litres)
  3. United Kingdom (273.3M litres)
  4. France (84.5M litres)
  5. Canada (78.7M litres)
  6. Switzerland (76.1M litres)
  7. Belgium (66.0M litres)
  8. Netherlands (60.4M litres)
  9. Russia (58.9M litres)
  10. Sweden (52.3M litres)
  11. Austria (45.9M litres)
  12. Denmark (41.0M litres)
  13. Japan (40.6M litres)

Wine Imports in Italy

After three years of growth, purchases abroad of wine decreased by -23.8% to 208M litres in 2022. Overall, imports, however, continue to indicate a resilient expansion. The most prominent rate of growth was recorded in 2021 with an increase of 77% against the previous year. As a result, imports reached the peak of 273M litres, and then shrank notably in the following year.

In value terms, wine imports surged to $568M in 2022. In general, total imports indicated strong growth from 2019 to 2022: its value increased at an average annual rate of +17.0% over the last three years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +78.0% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 51% against the previous year. Imports peaked in 2022 and are likely to see gradual growth in the immediate term.

Import of Wine in Italy (Million USD)
COUNTRY2019202020212022CAGR,
2019-2022
France22919930037117.4%
Spain58.058.290.492.616.9%
Germany11.815.326.830.036.5%
Austria7.47.910.712.218.1%
South Africa0.40.96.16.2149.3%
Others48.537.747.056.15.0%
Total35531948156817.0%

Top Suppliers of Wine to Italy in 2022:

  1. Spain (143.9M litres)
  2. France (23.3M litres)
  3. South Africa (13.6M litres)
  4. Germany (7.5M litres)
  5. Austria (5.6M litres)

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the wine market in Italy. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 564 - Wine

Country coverage:

  • Italy

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Italy
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023
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