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World - Soap And Detergent - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Apr 1, 2024

World - Soap And Detergent - Market Analysis, Forecast, Size, Trends And Insights

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Article Publishing Date: Mar 23, 2021

The Global Soap and Detergent Market Expands Eco-Friendly Product Lines to Meet Growing Demand

IndexBox has just published a new report: 'World - Soap and Detergent - Market Analysis, Forecast, Size, Trends, and Insights.' Here is a summary of the report's key findings.

The pandemic shifted the demand for soap and detergents. Amid the increased market competition and increased environmental concerns, soap manufacturers expand eco-friendly product lines. These shifts are to persist in the medium-to-long term even when the pandemic starts to wane.

Key Trends and Insights

Due to the increased attention to personal hygiene, as well as home and public place cleaning, the COVID crisis has boosted the soap and detergent market, which reached approx. $132 billion in 2020 (IndexBox estimates, in wholesale prices).

Under new market conditions, manufacturers have faced increasing competition while many businesses switched to the production of cleaning preparations in a bid to survive during lockdowns. The main product trend in 2021 is the production of environmentally friendly and safe detergents.

Manufacturers are trying to replace aggressive chemical components with natural and safe ones and expand their product lines. Another trend is the development of energy-saving low-temperature washing preparations.

New consumption patterns brought by the pandemic are expected to persist in the medium-to-long term. Given this impetus, together with the population growth, rapid urbanization, and rising hygiene attention in the developing world, the market is expected to reach approx. $150B in 2030 (IndexBox estimates).

Global Soap Consumption

The country with the largest volume of soap and detergent consumption was China (20M tons), accounting for 22% of the total volume. Moreover, soap and detergent consumption in China exceeded the figures recorded by the second-largest consumer, the U.S. (10M tons), twofold. The third position in this ranking was occupied by India (7.6M tons), with an 8.2% share.

In China, soap and detergent consumption increased at an average annual rate of +2.3% over the period from 2012-2019. In the other countries, the average annual rates were as follows: the U.S. (+1.7% per year) and India (+2.0% per year).

In value terms, the largest soap and detergent markets worldwide were the U.S. ($23.5B), China ($20.4B), and India ($10.3B), together comprising 42% of the global market. These countries were followed by Brazil, Japan, Indonesia, Mexico, Nigeria, Iran, Turkey, Russia, Spain, and Vietnam, which together accounted for a further 25%.

The countries with the highest levels of soap and detergent per capita consumption in 2019 were Turkey (37 kg per person), Spain (34 kg per person), and the U.S. (30 kg per person).

Global Soap Imports

In 2019, approx. 24M tons of soap and detergents were imported worldwide, growing by 2.6% against 2018. The total import volume increased at an average annual rate of +4.0% from 2012 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. In value terms, soap and detergent imports stood at $38.3B (IndexBox estimates) in 2019.

In 2019, Germany (1,706K tons), China (1,446K tons), France (1,133K tons), the U.S. (976K tons), the UK (910K tons), the Netherlands (883K tons), Canada (839K tons), Belgium (806K tons), Poland (560K tons), Italy (528K tons), Russia (452K tons) and Spain (424K tons) was the key importer of soap and detergents in the world, generating 44% of total import. Iraq (412K tons) followed a long way behind the leaders.

In value terms, Germany ($2.8B), the U.S. ($2.1B), and China ($1.9B) were the countries with the highest levels of imports in 2019, together accounting for 18% of global imports.

China recorded the highest growth rate of the import value among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

In 2019, the average soap and detergent import price amounted to $1,587 per ton, standing approx. at the previous year. Over the period under review, the import price continues to indicate a slight shrinkage. The most prominent rate of growth was recorded in 2018, an increase of 3.5% y-o-y. Over the period under review, average import prices attained the maximum at $1,717 per ton in 2014; however, from 2015 to 2019, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2019, the country with the highest price was the U.S. ($2,150 per ton), while Iraq ($929 per ton) was amongst the lowest.

From 2012 to 2019, the most notable growth rate in terms of prices was attained by China, while the other global leaders experienced more modest paces of growth.

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Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global soap and detergent market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 20413120 - Soap and organic surface-active products in bars, etc., n.e.c.
  • Prodcom 20413150 - Soap in the form of flakes, wafers, granules or powders
  • Prodcom 20413180 - Soap in forms excluding bars, cakes or moulded shapes, p aper, wadding, felt and non-wovens impregnated or coated with soap/detergent, flakes, granules or powders
  • Prodcom 20421915 - Soap and organic surface-active products in bars, etc., for toilet use
  • Prodcom 20421930 - Organic surface-active products and preparations for washing the skin, whether or not containing soap, p.r.s.
  • Prodcom 20413240 - Surface-active preparations, whether or not containing soap, p .r.s. (excluding those for use as soap)
  • Prodcom 20413250 - Washing preparations and cleaning preparations, with or without soap, p.r.s. including auxiliary washing preparations excluding those for use as soap, surface-active preparations
  • Prodcom 20413260 - Surface-active preparations, whether or not containing soap, n .p.r.s. (excluding those for use as soap)
  • Prodcom 20413270 - Washing preparations and cleaning preparations, with or without soap, n.p.r.s. including auxiliary washing preparations excluding those for use as soap, surface-active preparations
  • Prodcom 20421850 - Dentifrices (including toothpaste, denture cleaners)
  • Prodcom 20411000 - Glycerol (glycerine), crude, glycerol waters and glycerol lyes

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Church & Dwight, Colgate-Palmolive, Ecolab, Procter & Gamble, Edgewell Personal Care Co, Clorox, Unilever, Henkel, Cetaphil, Aveeno, Bradford Soap Works, Bulk Apothecary, Botanie Soap, Formula Corp., Tropical Products, Power Line Packaging, Doerfler Mfg, Vermont Soap, Natural Soap Wholesale, Ton Savon, The Soap Guy

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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