Global Sparkling Wine Market: Continued Growth Expected with a +4.5% CAGR Over the Next Seven Years

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The demand for sparkling wine is on the rise worldwide, leading to a positive trend in market performance. With an anticipated growth rate in both volume and value, the market is predicted to expand significantly by 2030. This growth is attributed to the increasing popularity of sparkling wine among consumers.

Market Forecast

Driven by increasing demand for sparkling wine worldwide, the market is expected to continue an upward consumption trend over the next seven years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +4.5% for the period from 2023 to 2030, which is projected to bring the market volume to 8.3B litres by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +6.8% for the period from 2023 to 2030, which is projected to bring the market value to $70.6B (in nominal wholesale prices) by the end of 2030.

Consumption

World Consumption of Sparkling Wine

In 2023, consumption of sparkling wine was finally on the rise to reach 6.1B litres for the first time since 2020, thus ending a two-year declining trend. The total consumption volume increased at an average annual rate of +3.9% over the period from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, global consumption reached the maximum volume at 6.2B litres in 2020; however, from 2021 to 2023, consumption failed to regain momentum.

The global sparkling wine market value declined modestly to $44.6B in 2023, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a moderate increase from 2013 to 2023: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by +55.1% against 2013 indices. Over the period under review, the global market hit record highs at $45.1B in 2022, and then reduced in the following year.

Consumption By Country

The countries with the highest volumes of consumption in 2023 were the United States (1.4B litres), India (838M litres) and Russia (446M litres), with a combined 43% share of global consumption.

From 2013 to 2023, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by the United States (with a CAGR of +12.3%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest sparkling wine markets worldwide were the United States ($12.4B), India ($6.3B) and Indonesia ($4.4B), together comprising 52% of the global market.

Among the main consuming countries, the United States, with a CAGR of +15.2%, recorded the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of sparkling wine per capita consumption in 2023 were Germany (4.2 litres per person), the United States (4 litres per person) and Italy (3.2 litres per person).

From 2013 to 2023, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by the United States (with a CAGR of +11.6%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Sparkling Wine

In 2023, production of sparkling wine was finally on the rise to reach 6.1B litres for the first time since 2020, thus ending a two-year declining trend. The total output volume increased at an average annual rate of +3.9% from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 with an increase of 13% against the previous year. Global production peaked at 6.3B litres in 2020; however, from 2021 to 2023, production failed to regain momentum.

In value terms, sparkling wine production shrank to $45.1B in 2023 estimated in export price. The total output value increased at an average annual rate of +4.2% from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2017 when the production volume increased by 18% against the previous year. Global production peaked at $45.7B in 2022, and then dropped modestly in the following year.

Production By Country

The countries with the highest volumes of production in 2023 were the United States (1.2B litres), India (837M litres) and Italy (675M litres), with a combined 44% share of global production.

From 2013 to 2023, the most notable rate of growth in terms of production, amongst the key producing countries, was attained by the United States (with a CAGR of +12.9%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Sparkling Wine

After two years of growth, supplies from abroad of sparkling wine decreased by -4.2% to 1.1B litres in 2023. Overall, total imports indicated perceptible growth from 2013 to 2023: its volume increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2021 when imports increased by 26% against the previous year. Over the period under review, global imports reached the peak figure at 1.1B litres in 2022, and then fell modestly in the following year.

In value terms, sparkling wine imports expanded to $9.7B in 2023. Over the period under review, total imports indicated resilient growth from 2013 to 2023: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, imports increased by +51.6% against 2020 indices. The pace of growth was the most pronounced in 2021 when imports increased by 36%. Global imports peaked in 2023 and are likely to continue growth in years to come.

Imports By Country

The United States (169M litres) and the UK (163M litres) represented the major importers of sparkling wine in 2023, reaching near 16% and 15% of total imports, respectively. Germany (67M litres) held a 6.3% share (based on physical terms) of total imports, which put it in second place, followed by Russia (5.6%) and Belgium (5.5%). The following importers - Japan (45M litres), France (40M litres), Latvia (36M litres), Sweden (26M litres), Switzerland (24M litres), Austria (23M litres), the Netherlands (22M litres) and Canada (21M litres) - together made up 22% of total imports.

From 2013 to 2023, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Latvia (with a CAGR of +29.9%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($1.7B), the UK ($1.3B) and Japan ($923M) were the countries with the highest levels of imports in 2023, together comprising 41% of global imports. Germany, Belgium, Switzerland, Russia, Canada, the Netherlands, Sweden, France, Latvia and Austria lagged somewhat behind, together accounting for a further 27%.

Among the main importing countries, Latvia, with a CAGR of +25.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

In 2023, the average sparkling wine import price amounted to $9 per litre, with an increase of 8.7% against the previous year. Over the period from 2013 to 2023, it increased at an average annual rate of +1.3%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Japan ($21 per litre), while Latvia ($4.5 per litre) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by France (+6.1%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Sparkling Wine

In 2023, after two years of growth, there was decline in overseas shipments of sparkling wine, when their volume decreased by -3.6% to 1.1B litres. The total export volume increased at an average annual rate of +4.2% from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when exports increased by 22% against the previous year. Over the period under review, the global exports reached the maximum at 1.1B litres in 2022, and then declined in the following year.

In value terms, sparkling wine exports rose sharply to $9.8B in 2023. Over the period under review, total exports indicated resilient growth from 2013 to 2023: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by +53.0% against 2020 indices. The pace of growth was the most pronounced in 2021 with an increase of 38%. Over the period under review, the global exports attained the maximum in 2023 and are expected to retain growth in years to come.

Exports By Country

Italy was the key exporter of sparkling wine in the world, with the volume of exports amounting to 500M litres, which was near 46% of total exports in 2023. France (211M litres) held the second position in the ranking, followed by Spain (170M litres). All these countries together took near 35% share of total exports. Germany (33M litres), Latvia (29M litres), Belgium (25M litres) and Lithuania (18M litres) followed a long way behind the leaders.

Exports from Italy increased at an average annual rate of +9.3% from 2013 to 2023. At the same time, Belgium (+30.4%), Latvia (+30.2%), Lithuania (+6.8%) and France (+1.7%) displayed positive paces of growth. Moreover, Belgium emerged as the fastest-growing exporter exported in the world, with a CAGR of +30.4% from 2013-2023. Germany and Spain experienced a relatively flat trend pattern. While the share of Italy (+18 p.p.), Latvia (+2.4 p.p.) and Belgium (+2.1 p.p.) increased significantly in terms of the global exports from 2013-2023, the share of France (-5.4 p.p.) and Spain (-9.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, France ($5.1B) remains the largest sparkling wine supplier worldwide, comprising 53% of global exports. The second position in the ranking was taken by Italy ($2.5B), with a 25% share of global exports. It was followed by Spain, with a 5.8% share.

From 2013 to 2023, the average annual growth rate of value in France stood at +4.7%. The remaining exporting countries recorded the following average annual rates of exports growth: Italy (+9.8% per year) and Spain (-0.8% per year).

Export Prices By Country

The average sparkling wine export price stood at $9.1 per litre in 2023, increasing by 10% against the previous year. In general, the export price recorded a slight expansion. The pace of growth was the most pronounced in 2021 an increase of 13%. The global export price peaked in 2023 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was France ($24 per litre), while Spain ($3.3 per litre) was amongst the lowest.

From 2013 to 2023, the most notable rate of growth in terms of prices was attained by France (+3.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform