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World - Tooth Brushes - Market Analysis, Forecast, Size, Trends And Insights
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View PricingGlobal Toothbrush Market to Exhibit +2.8% CAGR Growth Over Next Seven Years, Reaching $5.6B in Value by 2030
IndexBox has just published a new report: World - Tooth Brushes - Market Analysis, Forecast, Size, Trends And Insights.
The toothbrush market is projected to experience steady growth in both volume and value over the period from 2023 to 2030. With an anticipated CAGR of +2.8% in volume and +5.0% in value, the market is expected to reach 11 billion units and $5.6 billion by the end of 2030.
Market Forecast
Driven by increasing demand for tooth brushes worldwide, the market is expected to continue an upward consumption trend over the next seven-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.8% for the period from 2023 to 2030, which is projected to bring the market volume to 11B units by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +5.0% for the period from 2023 to 2030, which is projected to bring the market value to $5.6B (in nominal wholesale prices) by the end of 2030.
![Market Value (billion USD, nominal wholesale prices)](/landing/img/charts/tooth-brush-world-market-overview-2023-840w.png)
Consumption
World Consumption of Tooth Brushes
In 2023, the amount of tooth brushes consumed worldwide was estimated at 9B units, therefore, remained relatively stable against 2022 figures. Over the period under review, the total consumption indicated tangible growth from 2013 to 2023: its volume increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by -8.9% against 2021 indices. Over the period under review, global consumption attained the maximum volume at 9.9B units in 2021; however, from 2022 to 2023, consumption remained at a lower figure.
The global tooth brush market value fell modestly to $4B in 2023, approximately equating the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated prominent growth from 2013 to 2023: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by -6.5% against 2021 indices. Over the period under review, the global market hit record highs at $4.2B in 2021; however, from 2022 to 2023, consumption stood at a somewhat lower figure.
Consumption By Country
The countries with the highest volumes of consumption in 2023 were the United States (1.3B units), China (890M units) and India (709M units), together accounting for 32% of global consumption. Russia, Japan, Brazil, Mexico, Thailand, Germany, France, the UK, South Korea and Saudi Arabia lagged somewhat behind, together accounting for a further 30%.
From 2013 to 2023, the biggest increases were recorded for Thailand (with a CAGR of +12.7%), while consumption for the other global leaders experienced more modest paces of growth.
In value terms, Russia ($344M), the United States ($294M) and Japan ($257M) appeared to be the countries with the highest levels of market value in 2023, with a combined 23% share of the global market. The UK, Germany, India, China, France, Saudi Arabia, South Korea, Mexico, Brazil and Thailand lagged somewhat behind, together accounting for a further 32%.
Among the main consuming countries, Thailand, with a CAGR of +14.3%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of tooth brush per capita consumption in 2023 were Saudi Arabia (4.6 units per person), the United States (3.9 units per person) and Russia (3.6 units per person).
From 2013 to 2023, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by Thailand (with a CAGR of +12.4%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Tooth Brushes
In 2023, approx. 12B units of tooth brushes were produced worldwide; leveling off at the year before. Over the period under review, production recorded noticeable growth. The most prominent rate of growth was recorded in 2018 with an increase of 90% against the previous year. Over the period under review, global production attained the peak volume at 12B units in 2021; however, from 2022 to 2023, production failed to regain momentum.
In value terms, tooth brush production expanded slightly to $4.1B in 2023 estimated in export price. Overall, production posted a resilient increase. The pace of growth was the most pronounced in 2018 with an increase of 39% against the previous year. Global production peaked at $4.3B in 2021; however, from 2022 to 2023, production stood at a somewhat lower figure.
Production By Country
The country with the largest volume of tooth brush production was China (6.8B units), accounting for 59% of total volume. Moreover, tooth brush production in China exceeded the figures recorded by the second-largest producer, India (899M units), eightfold. Germany (580M units) ranked third in terms of total production with a 5% share.
From 2013 to 2023, the average annual rate of growth in terms of volume in China totaled +2.5%. The remaining producing countries recorded the following average annual rates of production growth: India (+6.3% per year) and Germany (+6.5% per year).
Imports
World Imports of Tooth Brushes
In 2023, overseas purchases of tooth brushes decreased by -6.5% to 7.2B units for the first time since 2020, thus ending a two-year rising trend. The total import volume increased at an average annual rate of +3.1% over the period from 2013 to 2023; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2022 when imports increased by 22%. As a result, imports attained the peak of 7.7B units, and then fell in the following year.
In value terms, tooth brush imports contracted modestly to $3.1B in 2023. In general, total imports indicated a measured expansion from 2013 to 2023: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, imports increased by +60.7% against 2013 indices. The growth pace was the most rapid in 2021 with an increase of 11%. Global imports peaked at $3.1B in 2022, and then reduced slightly in the following year.
Imports By Country
In 2023, the United States (1.1B units), followed by Germany (727M units), Brazil (390M units) and China (386M units) were the largest importers of tooth brushes, together constituting 36% of total imports. Russia (216M units), Mexico (204M units), Hungary (200M units), Japan (184M units), Thailand (173M units), the United Arab Emirates (153M units), France (152M units), India (151M units) and Poland (135M units) followed a long way behind the leaders.
From 2013 to 2023, the biggest increases were recorded for Hungary (with a CAGR of +27.0%), while purchases for the other global leaders experienced more modest paces of growth.
In value terms, Germany ($472M), the United States ($244M) and Japan ($122M) constituted the countries with the highest levels of imports in 2023, together accounting for 27% of global imports. Hungary, France, Poland, China, Brazil, Russia, the United Arab Emirates, Thailand, Mexico and India lagged somewhat behind, together comprising a further 19%.
Hungary, with a CAGR of +23.5%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Import Prices By Country
In 2023, the average tooth brush import price amounted to $427 per thousand units, picking up by 4.2% against the previous year. Over the period from 2013 to 2023, it increased at an average annual rate of +1.7%. The pace of growth appeared the most rapid in 2021 when the average import price increased by 6.2%. As a result, import price reached the peak level of $454 per thousand units. From 2022 to 2023, the average import prices remained at a lower figure.
Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was France ($708 per thousand units), while India ($64 per thousand units) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Poland (+5.5%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Tooth Brushes
After two years of growth, shipments abroad of tooth brushes decreased by -5.1% to 9.8B units in 2023. Overall, exports, however, showed a moderate increase. The growth pace was the most rapid in 2018 when exports increased by 80% against the previous year. The global exports peaked at 10B units in 2022, and then declined in the following year.
In value terms, tooth brush exports totaled $3.1B in 2023. In general, total exports indicated a resilient increase from 2013 to 2023: its value increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports increased by +68.3% against 2013 indices. The most prominent rate of growth was recorded in 2021 with an increase of 12% against the previous year. Over the period under review, the global exports attained the peak figure in 2023 and are likely to continue growth in years to come.
Exports By Country
In 2023, China (6.3B units) represented the key exporter of tooth brushes, constituting 65% of total exports. It was distantly followed by Germany (1.1B units), making up an 11% share of total exports. India (342M units), Switzerland (258M units), Thailand (210M units), Ireland (156M units) and Hungary (153M units) held a minor share of total exports.
From 2013 to 2023, average annual rates of growth with regard to tooth brush exports from China stood at +3.8%. At the same time, Hungary (+34.6%), Germany (+8.9%), India (+8.0%) and Thailand (+1.6%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing exporter exported in the world, with a CAGR of +34.6% from 2013-2023. Ireland and Switzerland experienced a relatively flat trend pattern. While the share of Germany (+4.1 p.p.) increased significantly in terms of the global exports from 2013-2023, the share of China (-1.5 p.p.) and Switzerland (-1.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, China ($890M), Germany ($583M) and Switzerland ($203M) were the countries with the highest levels of exports in 2023, together accounting for 54% of global exports. Hungary, India, Ireland and Thailand lagged somewhat behind, together accounting for a further 9.9%.
Among the main exporting countries, Hungary, with a CAGR of +30.3%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.
Export Prices By Country
The average tooth brush export price stood at $315 per thousand units in 2023, with an increase of 6.6% against the previous year. In general, export price indicated a slight expansion from 2013 to 2023: its price increased at an average annual rate of +1.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, tooth brush export price decreased by -3.6% against 2021 indices. The pace of growth was the most pronounced in 2015 an increase of 57% against the previous year. The global export price peaked at $524 per thousand units in 2016; however, from 2017 to 2023, the export prices failed to regain momentum.
There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was Hungary ($790 per thousand units), while China ($141 per thousand units) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was attained by Switzerland (+2.8%), while the other global leaders experienced mixed trends in the export price figures.
This report provides an in-depth analysis of the global tooth brush market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 32911210 - Tooth brushes
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023