Ceramic Sanitary Ware Market

The article discusses the current trends in the global ceramic sanitary ware market, with a focus on consumption volumes, production rates, export and import statistics, and key players. The market is expected to continue an upward consumption trend over the next eight years, with forecasted growth in both market volume and value. China stands out as the largest consumer and producer of ceramic sanitary ware, leading both in terms of consumption and production volumes. The article provides insights into the growth rates, trends, and key statistics shaping the global ceramic sanitary ware market.

Market Forecast

Driven by increasing demand for ceramic sinks, baths, water closet pans and similar sanitary fixtures worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +2.8% for the period from 2022 to 2030, which is projected to bring the market volume to 571M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.3% for the period from 2022 to 2030, which is projected to bring the market value to $31.5B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Ceramic Sinks, Baths, Water Closet Pans And Similar Sanitary Fixtures

In 2022, consumption of ceramic sinks, baths, water closet pans and similar sanitary fixtures decreased by -3.5% to 459M units, falling for the second consecutive year after two years of growth. The total consumption volume increased at an average annual rate of +1.8% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. Over the period under review, global consumption hit record highs at 489M units in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

The global ceramic sanitary ware market value dropped modestly to $20.8B in 2022, shrinking by -2.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.5% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. Over the period under review, the global market reached the maximum level at $22.2B in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Consumption By Country

China (134M units) remains the largest ceramic sanitary ware consuming country worldwide, accounting for 29% of total volume. Moreover, ceramic sanitary ware consumption in China exceeded the figures recorded by the second-largest consumer, the United States (52M units), threefold. Brazil (47M units) ranked third in terms of total consumption with a 10% share.

In China, ceramic sanitary ware consumption expanded at an average annual rate of +1.3% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of consumption growth: the United States (+4.9% per year) and Brazil (+3.9% per year).

In value terms, China ($9.2B) led the market, alone. The second position in the ranking was taken by the United States ($1.9B). It was followed by Indonesia.

From 2012 to 2022, the average annual rate of growth in terms of value in China stood at +5.3%. In the other countries, the average annual rates were as follows: the United States (+3.3% per year) and Indonesia (+1.4% per year).

The countries with the highest levels of ceramic sanitary ware per capita consumption in 2022 were Saudi Arabia (266 units per 1000 persons), Brazil (217 units per 1000 persons) and the United States (155 units per 1000 persons).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by India (with a CAGR of +13.9%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Ceramic Sinks, Baths, Water Closet Pans And Similar Sanitary Fixtures

Global ceramic sanitary ware production contracted modestly to 515M units in 2022, dropping by -3.5% on 2021 figures. The total output volume increased at an average annual rate of +2.5% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2015 when the production volume increased by 14% against the previous year. Over the period under review, global production reached the peak volume at 533M units in 2021, and then fell in the following year.

In value terms, ceramic sanitary ware production reduced modestly to $29.1B in 2022 estimated in export price. Over the period under review, the total production indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +5.9% against 2020 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 17%. Over the period under review, global production reached the maximum level at $36.7B in 2019; however, from 2020 to 2022, production remained at a lower figure.

Production By Country

China (239M units) remains the largest ceramic sanitary ware producing country worldwide, comprising approx. 46% of total volume. Moreover, ceramic sanitary ware production in China exceeded the figures recorded by the second-largest producer, Brazil (48M units), fivefold. The third position in this ranking was taken by India (31M units), with a 6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume in China stood at +3.9%. The remaining producing countries recorded the following average annual rates of production growth: Brazil (+4.2% per year) and India (+13.6% per year).

Imports

World Imports of Ceramic Sinks, Baths, Water Closet Pans And Similar Sanitary Fixtures

In 2022, purchases abroad of ceramic sinks, baths, water closet pans and similar sanitary fixtures decreased by -1% to 158M units, falling for the second year in a row after six years of growth. The total import volume increased at an average annual rate of +2.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2020 with an increase of 12% against the previous year. As a result, imports attained the peak of 186M units. From 2021 to 2022, the growth of global imports remained at a somewhat lower figure.

In value terms, ceramic sanitary ware imports rose to $6.6B in 2022. The total import value increased at an average annual rate of +3.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when imports increased by 11%. Over the period under review, global imports reached the maximum at $6.6B in 2020; afterwards, it flattened through to 2022.

Imports By Country

In 2022, the United States (44M units) was the largest importer of ceramic sinks, baths, water closet pans and similar sanitary fixtures, creating 28% of total imports. South Korea (7.1M units), the United Arab Emirates (6.5M units), Spain (6.5M units), Germany (6.3M units), the UK (5M units), Iraq (3.6M units), France (3.4M units), India (2.8M units), Australia (2.8M units), Nigeria (2.8M units), Italy (2.6M units) and Thailand (2.5M units) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to ceramic sanitary ware imports into the United States stood at +8.0%. At the same time, Nigeria (+16.2%), the United Arab Emirates (+15.3%), Iraq (+14.5%), Thailand (+13.7%), India (+6.7%), South Korea (+5.2%), Australia (+4.2%) and Spain (+2.9%) displayed positive paces of growth. Moreover, Nigeria emerged as the fastest-growing importer imported in the world, with a CAGR of +16.2% from 2012-2022. By contrast, Italy (-2.1%), Germany (-3.3%), the UK (-5.8%) and France (-8.2%) illustrated a downward trend over the same period. The United States (+12 p.p.), the United Arab Emirates (+2.9 p.p.) and Iraq (+1.6 p.p.) significantly strengthened its position in terms of the global imports, while Germany, the UK and France saw its share reduced by -3%, -4% and -4.1% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($1.6B) constitutes the largest market for imported ceramic sinks, baths, water closet pans and similar sanitary fixtures worldwide, comprising 24% of global imports. The second position in the ranking was taken by Germany ($351M), with a 5.3% share of global imports. It was followed by the United Arab Emirates, with a 4.4% share.

In the United States, ceramic sanitary ware imports increased at an average annual rate of +5.9% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+0.7% per year) and the United Arab Emirates (+20.8% per year).

Imports By Type

Ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china represented the largest imported product with an import of around 130M units, which finished at 82% of total imports. It was distantly followed by ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china (28M units), creating an 18% share of total imports.

Ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china was also the fastest-growing in terms of imports, with a CAGR of +7.5% from 2012 to 2022. ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china (-7.9%) illustrated a downward trend over the same period. From 2012 to 2022, the share of ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china increased by +33 percentage points.

In value terms, ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china ($5.7B) constitutes the largest type of ceramic sinks, baths, water closet pans and similar sanitary fixtures imported worldwide, comprising 86% of global imports. The second position in the ranking was taken by ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china ($906M), with a 14% share of global imports.

From 2012 to 2022, the average annual growth rate of the value of ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china imports amounted to +7.0%.

Import Prices By Type

In 2022, the average ceramic sanitary ware import price amounted to $42 per unit, with an increase of 3.6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2021 an increase of 13% against the previous year. Over the period under review, average import prices attained the maximum at $42 per unit in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major imported products. In 2022, the product with the highest price was ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china ($44 per unit), while the price for ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china stood at $32 per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china (+2.3%).

Import Prices By Country

The average ceramic sanitary ware import price stood at $42 per unit in 2022, with an increase of 3.6% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2021 an increase of 13% against the previous year. Global import price peaked at $42 per unit in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Australia ($60 per unit), while South Korea ($25 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+4.8%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Ceramic Sinks, Baths, Water Closet Pans And Similar Sanitary Fixtures

In 2022, global exports of ceramic sinks, baths, water closet pans and similar sanitary fixtures declined slightly to 214M units, standing approx. at 2021 figures. The total export volume increased at an average annual rate of +4.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 14% against the previous year. As a result, the exports reached the peak of 217M units, and then fell modestly in the following year.

In value terms, ceramic sanitary ware exports contracted slightly to $13.7B in 2022. In general, exports, however, recorded strong growth. The most prominent rate of growth was recorded in 2013 with an increase of 30%. The global exports peaked at $14.3B in 2021, and then declined in the following year.

Exports By Country

China was the main exporting country with an export of about 106M units, which finished at 49% of total exports. It was distantly followed by Mexico (22M units) and Turkey (20M units), together creating a 20% share of total exports. The following exporters - Egypt (5.2M units), Thailand (4.9M units), Poland (4.7M units), India (4.6M units), Germany (4.4M units) and Portugal (4.3M units) - each recorded a 13% share of total exports.

Exports from China increased at an average annual rate of +8.7% from 2012 to 2022. At the same time, Egypt (+11.7%), Turkey (+10.3%), India (+4.5%), Mexico (+2.3%) and Thailand (+1.2%) displayed positive paces of growth. Moreover, Egypt emerged as the fastest-growing exporter exported in the world, with a CAGR of +11.7% from 2012-2022. Germany experienced a relatively flat trend pattern. By contrast, Portugal (-1.3%) and Poland (-1.5%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China and Turkey increased by +18 and +4.2 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($9.3B) remains the largest ceramic sanitary ware supplier worldwide, comprising 68% of global exports. The second position in the ranking was held by Mexico ($604M), with a 4.4% share of global exports. It was followed by Germany, with a 3.9% share.

In China, ceramic sanitary ware exports increased at an average annual rate of +25.9% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Mexico (+3.7% per year) and Germany (+3.7% per year).

Exports By Type

Ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china was the key type of ceramic sinks, baths, water closet pans and similar sanitary fixtures in the world, with the volume of exports reaching 159M units, which was approx. 74% of total exports in 2022. It was distantly followed by ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china (55M units), comprising a 26% share of total exports.

Ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china was also the fastest-growing in terms of exports, with a CAGR of +7.3% from 2012 to 2022. ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china (-1.8%) illustrated a downward trend over the same period. From 2012 to 2022, the share of ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china increased by +20 percentage points.

In value terms, ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china ($12.2B) remains the largest type of ceramic sinks, baths, water closet pans and similar sanitary fixtures supplied worldwide, comprising 89% of global exports. The second position in the ranking was held by ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china ($1.5B), with an 11% share of global exports.

From 2012 to 2022, the average annual rate of growth in terms of the value of ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china exports amounted to +16.0%.

Export Prices By Type

In 2022, the average ceramic sanitary ware export price amounted to $64 per unit, with a decrease of -3.1% against the previous year. Overall, export price indicated a strong increase from 2012 to 2022: its price increased at an average annual rate of +8.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 an increase of 22%. The global export price peaked at $66 per unit in 2021, and then contracted slightly in the following year.

Prices varied noticeably by the product type; the product with the highest price was ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china ($76 per unit), while the average price for exports of ceramic sinks, baths, water closet pans and similar sanitary fixtures other than of porcelain or china amounted to $27 per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by ceramic sinks, baths, water closet pans and similar sanitary fixtures of porcelain or china (+8.1%).

Export Prices By Country

In 2022, the average ceramic sanitary ware export price amounted to $64 per unit, declining by -3.1% against the previous year. In general, export price indicated a strong increase from 2012 to 2022: its price increased at an average annual rate of +8.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 an increase of 22%. The global export price peaked at $66 per unit in 2021, and then contracted slightly in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Germany ($120 per unit), while India ($20 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+15.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform