Most Innovative Market Research Companies

Market research is vital for businesses to understand their target audience and make informed decisions. It helps companies gain insights into customers' preferences, behaviors, and market trends. Some market research companies stand out for their innovative approaches and techniques. Let's explore a few of these innovative market research companies.

Kantar

Kantar is a global leader in data-driven market research. They focus on providing clients with actionable insights through innovative methodologies. One of their unique offerings is the use of passive monitoring to gather data. By tracking the digital footprints of consumers, Kantar can obtain real-time behavioral data.

BrainJuicer

BrainJuicer, now known as System1, is a market research agency that revolutionized traditional research methods. They pioneered the use of behavioral science principles to understand consumer decision-making. Their approach combines psychology, data analytics, and technology to provide clients with effective insights.

ConsumerCast

ConsumerCast is an innovative market research company that specializes in leveraging machine learning and artificial intelligence (AI) for consumer research. They analyze massive datasets to uncover patterns, trends, and customer preferences. ConsumerCast's AI-driven approach enables them to provide accurate and actionable insights at a fraction of the time and cost compared to traditional methods.

ReRez Research

ReRez Research is known for its innovative use of immersive technologies such as virtual reality (VR) and augmented reality (AR) in market research. They create virtual environments to replicate real-life scenarios, allowing researchers to observe consumer behaviors in a controlled setting. This approach minimizes biases and provides rich qualitative insights into consumer decision-making processes.

Zappi

Zappi is a market research platform that utilizes automation and AI to streamline the research process. They offer a range of tools and solutions that enable businesses to conduct quick and cost-effective research studies. Zappi's platform allows users to build surveys, analyze data, and generate insights in real-time, empowering companies to make data-driven decisions swiftly.

Samba TV

Samba TV is a market research company that focuses on TV and video advertising insights. They leverage automatic content recognition (ACR) technology to collect data on viewership behaviors. By analyzing this data, Samba TV provides advertisers with valuable insights on the effectiveness of their TV ad campaigns and helps them optimize their targeting strategies.

These innovative market research companies are constantly pushing the boundaries of traditional research methods. They embrace technology, leverage big data, and employ unique methodologies to deliver actionable insights to their clients.