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World - Printed Or Illustrated Postcards And Printed Cards - Market Analysis, Forecast, Size, Trends and Insights
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The article discusses the increasing demand for printed or illustrated postcards and printed cards worldwide, with forecasts predicting a positive trend in market performance. Consumption and value are expected to rise steadily until 2030, with the market volume projected to reach 331K tons and $3.5B in value. The analysis covers consumption, production, imports, and exports of postcards, highlighting key countries driving market growth. China leads in both production and exports, while the United States dominates in imports. Overall, the postcard market is set to experience growth, driven by evolving consumer preferences and market dynamics.
Market Forecast
Driven by increasing demand for printed or illustrated postcards and printed cards worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.6% for the period from 2022 to 2030, which is projected to bring the market volume to 331K tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +3.8% for the period from 2022 to 2030, which is projected to bring the market value to $3.5B (in nominal prices) by the end of 2030.
Consumption
World Consumption of Printed Or Illustrated Postcards And Printed Cards
In 2022, consumption of printed or illustrated postcards and printed cards increased by 2.6% to 269K tons, rising for the fourth consecutive year after two years of decline. The total consumption volume increased at an average annual rate of +2.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak volume of 300K tons. From 2017 to 2022, the growth of the global consumption remained at a lower figure.
The global postcard market size totaled $2.6B in 2022, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.4% from 2012 to 2022; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market hit record highs at $2.8B in 2016; however, from 2017 to 2022, consumption remained at a lower figure.
Consumption By Country
The countries with the highest volumes of consumption in 2022 were Russia (81K tons), China (74K tons) and the United States (55K tons), together accounting for 78% of global consumption. The UK, Hong Kong SAR, Syrian Arab Republic and Canada lagged somewhat behind, together comprising a further 12%.
From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Hong Kong SAR (with a CAGR of +11.9%), while consumption for the other global leaders experienced more modest paces of growth.
In value terms, the largest postcard markets worldwide were Russia ($1.1B), the United States ($559M) and China ($384M), with a combined 77% share of the global market. The UK, Canada, Hong Kong SAR and Syrian Arab Republic lagged somewhat behind, together accounting for a further 8.6%.
Hong Kong SAR, with a CAGR of +16.8%, recorded the highest rates of growth with regard to market size among the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of postcard per capita consumption in 2022 were Hong Kong SAR (836 kg per 1000 persons), Russia (561 kg per 1000 persons) and Syrian Arab Republic (268 kg per 1000 persons).
From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Hong Kong SAR (with a CAGR of +11.2%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Printed Or Illustrated Postcards And Printed Cards
In 2022, after three years of growth, there was decline in production of printed or illustrated postcards and printed cards, when its volume decreased by -0.6% to 277K tons. In general, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 16% against the previous year. Over the period under review, global production hit record highs at 348K tons in 2015; however, from 2016 to 2022, production stood at a somewhat lower figure.
In value terms, postcard production contracted modestly to $2.1B in 2022 estimated in export price. Overall, production recorded a mild contraction. The most prominent rate of growth was recorded in 2014 with an increase of 37%. Global production peaked at $3.8B in 2015; however, from 2016 to 2022, production stood at a somewhat lower figure.
Production By Country
China (165K tons) constituted the country with the largest volume of postcard production, accounting for 60% of total volume. Moreover, postcard production in China exceeded the figures recorded by the second-largest producer, Russia (81K tons), twofold. Hong Kong SAR (6.7K tons) ranked third in terms of total production with a 2.4% share.
From 2012 to 2022, the average annual growth rate of volume in China was relatively modest. The remaining producing countries recorded the following average annual rates of production growth: Russia (+0.8% per year) and Hong Kong SAR (-6.1% per year).
Imports
World Imports of Printed Or Illustrated Postcards And Printed Cards
In 2022, global postcard imports dropped to 118K tons, remaining stable against the previous year. Over the period under review, imports showed a mild reduction. The pace of growth was the most pronounced in 2021 with an increase of 11% against the previous year. Global imports peaked at 136K tons in 2016; however, from 2017 to 2022, imports failed to regain momentum.
In value terms, postcard imports fell to $1.1B in 2022. In general, imports continue to indicate a mild shrinkage. The growth pace was the most rapid in 2021 when imports increased by 21%. Global imports peaked at $1.3B in 2017; however, from 2018 to 2022, imports failed to regain momentum.
Imports By Country
The United States was the largest importer of printed or illustrated postcards and printed cards in the world, with the volume of imports accounting for 55K tons, which was near 47% of total imports in 2022. The UK (21K tons) took the second position in the ranking, distantly followed by Germany (5.5K tons). All these countries together took approx. 22% share of total imports. The Netherlands (5K tons), Canada (4.7K tons), Belgium (3K tons), Australia (2.4K tons), Ireland (2.4K tons) and France (2.1K tons) followed a long way behind the leaders.
The United States was also the fastest-growing in terms of the printed or illustrated postcards and printed cards imports, with a CAGR of +6.6% from 2012 to 2022. At the same time, Ireland (+4.5%), Germany (+2.2%) and Belgium (+1.2%) displayed positive paces of growth. The Netherlands experienced a relatively flat trend pattern. By contrast, France (-1.8%), the UK (-5.6%), Canada (-5.7%) and Australia (-9.9%) illustrated a downward trend over the same period. While the share of the United States (+25 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of Canada (-2.2 p.p.), Australia (-2.9 p.p.) and the UK (-9.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, the United States ($379M) constitutes the largest market for imported printed or illustrated postcards and printed cards worldwide, comprising 35% of global imports. The second position in the ranking was taken by the UK ($129M), with a 12% share of global imports. It was followed by Germany, with a 7.8% share.
From 2012 to 2022, the average annual rate of growth in terms of value in the United States amounted to -1.9%. The remaining importing countries recorded the following average annual rates of imports growth: the UK (-4.4% per year) and Germany (+3.2% per year).
Import Prices By Country
In 2022, the average postcard import price amounted to $9,183 per ton, declining by -7.6% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 16% against the previous year. Over the period under review, average import prices attained the maximum at $11,707 per ton in 2019; however, from 2020 to 2022, import prices remained at a lower figure.
There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was France ($21,381 per ton), while the UK ($6,160 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+8.1%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Printed Or Illustrated Postcards And Printed Cards
Global postcard exports reduced to 126K tons in 2022, shrinking by -7.5% compared with the previous year's figure. Overall, exports continue to indicate a pronounced shrinkage. The growth pace was the most rapid in 2017 with an increase of 45%. Over the period under review, the global exports reached the maximum at 239K tons in 2015; however, from 2016 to 2022, the exports failed to regain momentum.
In value terms, postcard exports fell to $1.1B in 2022. In general, exports continue to indicate a slight setback. The pace of growth appeared the most rapid in 2017 with an increase of 15%. As a result, the exports reached the peak of $1.5B. From 2018 to 2022, the growth of the global exports remained at a somewhat lower figure.
Exports By Country
China dominates exports structure, accounting for 91K tons, which was approx. 73% of total exports in 2022. The following exporters - the UK (5.1K tons), the Netherlands (5K tons), Mexico (4.1K tons), Belgium (3.8K tons), Vietnam (3.5K tons) and Germany (2.3K tons) - together made up 19% of total exports.
From 2012 to 2022, average annual rates of growth with regard to postcard exports from China stood at -3.6%. At the same time, Vietnam (+24.6%) and Belgium (+8.5%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of +24.6% from 2012-2022. By contrast, Mexico (-1.4%), the UK (-1.7%), Germany (-1.8%) and the Netherlands (-10.5%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China, Vietnam and Belgium increased by +7.3, +2.6 and +2.2 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, China ($548M) remains the largest postcard supplier worldwide, comprising 52% of global exports. The second position in the ranking was held by the Netherlands ($88M), with an 8.3% share of global exports. It was followed by the UK, with a 7.5% share.
In China, postcard exports remained relatively stable over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: the Netherlands (+0.7% per year) and the UK (-0.8% per year).
Export Prices By Country
The average postcard export price stood at $8,373 per ton in 2022, declining by -3.8% against the previous year. Over the period under review, export price indicated a tangible increase from 2012 to 2022: its price increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, postcard export price decreased by -7.7% against 2020 indices. The pace of growth appeared the most rapid in 2016 when the average export price increased by 62%. As a result, the export price attained the peak level of $9,275 per ton. From 2017 to 2022, the average export prices remained at a somewhat lower figure.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($24,608 per ton), while Mexico ($2,388 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+12.5%), while the other global leaders experienced more modest paces of growth.
This report provides an in-depth analysis of the global postcard market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- UNCode 32520-0 - Printed or illustrated postcards and printed cards
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
In value terms, printed matter imports totaled $X in 2016. In general, printed matter imports continue to indicate a relatively flat trend pattern. Over the period under review, global printed matte...
In value terms, printed matter exports stood at $X in 2016. In general, printed matter exports continue to indicate a relatively flat trend pattern. In that year, global printed matter exports attai...
In 2016, approx. X tons of postcard were imported worldwide- reducing by -X% against the previous year level. Overall, postcard imports continue to indicate a relatively flat trend pattern. The...
In 2016, approx. X tons of postcard were imported worldwide- reducing by -X% against the previous year level. Overall, postcard imports continue to indicate a relatively flat trend pattern. The...