Raspberry, Blackberry, Blueberry, and Cranberry Market

The article provides a comprehensive analysis of the global market for raspberries, blackberries, blueberries, and cranberries. It forecasts an upward consumption trend with a projected increase in market volume and value from 2022 to 2030. The analysis includes data on consumption, production, imports, and exports, highlighting key trends and growth rates in major consuming and producing countries. The United States emerges as the largest consumer and importer, while Peru leads in exports. Overall, the market shows strong growth potential in the coming years.

Market Forecast

Driven by increasing demand for raspberries, blackberries, blueberries, and cranberries worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +2.9% for the period from 2022 to 2030, which is projected to bring the market volume to 5.2M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +5.3% for the period from 2022 to 2030, which is projected to bring the market value to $33.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Raspberries, Blackberries, Blueberries, and Cranberries

In 2022, the amount of raspberries, blackberries, blueberries, and cranberries consumed worldwide totaled 4.1M tons, surging by 6.9% against 2021. In general, the total consumption indicated noticeable growth from 2012 to 2022: its volume increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +59.8% against 2012 indices. Over the period under review, global consumption reached the maximum volume in 2022 and is likely to continue growth in years to come.

The value of the market for raspberries, blackberries, blueberries, and cranberries worldwide amounted to $21.9B in 2022, growing by 3.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +76.8% against 2012 indices. Over the period under review, the global market attained the maximum level in 2022 and is likely to continue growth in the near future.

Consumption By Country

The United States (1.3M tons) remains the largest raspberry, blackberry, blueberry, and cranberry consuming country worldwide, comprising approx. 33% of total volume. Moreover, raspberry, blackberry, blueberry, and cranberry consumption in the United States exceeded the figures recorded by the second-largest consumer, Canada (422K tons), threefold. The third position in this ranking was taken by Mexico (307K tons), with a 7.5% share.

In the United States, raspberry, blackberry, blueberry, and cranberry consumption increased at an average annual rate of +5.0% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of consumption growth: Canada (+4.4% per year) and Mexico (+10.6% per year).

In value terms, the United States ($8.1B) led the market, alone. The second position in the ranking was taken by Mexico ($1.9B). It was followed by Poland.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States stood at +6.2%. The remaining consuming countries recorded the following average annual rates of market growth: Mexico (+13.4% per year) and Poland (+11.3% per year).

The countries with the highest levels of raspberry, blackberry, blueberry, and cranberry per capita consumption in 2022 were Serbia (17 kg per person), Papua New Guinea (12 kg per person) and Canada (11 kg per person).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by Germany (with a CAGR of +13.1%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Raspberries, Blackberries, Blueberries, and Cranberries

In 2022, global production of raspberries, blackberries, blueberries, and cranberries expanded significantly to 3.9M tons, growing by 7.3% compared with the year before. The total output volume increased at an average annual rate of +4.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2016 with an increase of 18%. Over the period under review, global production attained the maximum volume in 2022 and is expected to retain growth in years to come. The general positive trend in terms output was largely conditioned by a measured expansion of the harvested area and modest growth in yield figures.

In value terms, raspberry, blackberry, blueberry, and cranberry production totaled $20.1B in 2022 estimated in export price. In general, the total production indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -0.6% against 2020 indices. The most prominent rate of growth was recorded in 2016 with an increase of 28%. Over the period under review, global production hit record highs at $20.2B in 2020; however, from 2021 to 2022, production remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were the United States (789K tons), Mexico (464K tons) and Canada (396K tons), together accounting for 42% of global production. Peru, Poland, Russia, Chile, Serbia, Spain, Vietnam, Morocco, Papua New Guinea and Turkey lagged somewhat behind, together accounting for a further 41%.

From 2012 to 2022, the biggest increases were recorded for Peru (with a CAGR of +29.2%), while production for the other global leaders experienced more modest paces of growth.

Yield

In 2022, the global average yield of raspberries, blackberries, blueberries, and cranberries expanded to 8.4 tons per ha, with an increase of 3% compared with 2021 figures. The yield figure increased at an average annual rate of +1.4% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 with an increase of 8% against the previous year. Over the period under review, the average raspberry, blackberry, blueberry, and cranberry yield attained the maximum level in 2022 and is likely to see steady growth in years to come.

Harvested Area

In 2022, the total area harvested in terms of raspberries, blackberries, blueberries, and cranberries production worldwide expanded slightly to 470K ha, growing by 4.2% against the previous year. The harvested area increased at an average annual rate of +3.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2016 with an increase of 9.4% against the previous year. The global harvested area peaked in 2022 and is likely to see gradual growth in years to come.

Imports

World Imports of Raspberries, Blackberries, Blueberries, and Cranberries

Global raspberry, blackberry, blueberry, and cranberry imports expanded markedly to 1.6M tons in 2022, surging by 14% on 2021. In general, imports showed a strong increase. The pace of growth was the most pronounced in 2018 when imports increased by 29% against the previous year. Global imports peaked in 2022 and are likely to see steady growth in the immediate term.

In value terms, raspberry, blackberry, blueberry, and cranberry imports rose modestly to $9.5B in 2022. Over the period under review, imports enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2018 with an increase of 22% against the previous year. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in the near future.

Imports By Country

In 2022, the United States (655K tons) represented the largest importer of raspberries, blackberries, blueberries, and cranberries, making up 41% of total imports. The Netherlands (182K tons) held a 12% share (based on physical terms) of total imports, which put it in second place, followed by Germany (7.8%), Canada (6.5%), Spain (5.9%) and the UK (5.8%). The following importers - France (44K tons), China (43K tons), Poland (30K tons) and Hong Kong SAR (26K tons) - together made up 9% of total imports.

From 2012 to 2022, average annual rates of growth with regard to raspberry, blackberry, blueberry, and cranberry imports into the United States stood at +10.6%. At the same time, China (+48.0%), Spain (+42.7%), Poland (+35.6%), Hong Kong SAR (+23.7%), the Netherlands (+23.6%), Germany (+16.6%), France (+13.2%), the UK (+9.2%) and Canada (+2.2%) displayed positive paces of growth. Moreover, China emerged as the fastest-growing importer imported in the world, with a CAGR of +48.0% from 2012-2022. While the share of the Netherlands (+7 p.p.), Spain (+5.4 p.p.), China (+2.5 p.p.), Germany (+2.3 p.p.) and Poland (+1.6 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of the UK (-2 p.p.), the United States (-8.1 p.p.) and Canada (-10.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($3.7B) constitutes the largest market for imported raspberries, blackberries, blueberries, and cranberries worldwide, comprising 39% of global imports. The second position in the ranking was taken by the Netherlands ($1B), with an 11% share of global imports. It was followed by Germany, with an 8.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States amounted to +14.2%. The remaining importing countries recorded the following average annual rates of imports growth: the Netherlands (+23.8% per year) and Germany (+18.3% per year).

Import Prices By Country

The average import price for raspberries, blackberries, blueberries, and cranberries stood at $6,022 per ton in 2022, reducing by -8.8% against the previous year. Over the last decade, it increased at an average annual rate of +1.4%. The pace of growth was the most pronounced in 2014 when the average import price increased by 8.2%. Over the period under review, average import prices reached the peak figure at $6,870 per ton in 2017; however, from 2018 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major importing countries. In 2022, major importing countries recorded the following prices: in China ($7,158 per ton) and the UK ($6,693 per ton), while Spain ($5,412 per ton) and the United States ($5,613 per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+3.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Raspberries, Blackberries, Blueberries, and Cranberries

For the eleventh year in a row, the global market recorded growth in shipments abroad of raspberries, blackberries, blueberries, and cranberries, which increased by 17% to 1.4M tons in 2022. Over the period under review, exports posted a buoyant increase. The most prominent rate of growth was recorded in 2018 with an increase of 22%. Over the period under review, the global exports attained the peak figure in 2022 and are likely to continue growth in the near future.

In value terms, raspberry, blackberry, blueberry, and cranberry exports expanded remarkably to $8B in 2022. In general, exports recorded a prominent expansion. The most prominent rate of growth was recorded in 2018 when exports increased by 24%. The global exports peaked in 2022 and are likely to see steady growth in years to come.

Exports By Country

In 2022, Peru (321K tons), distantly followed by Spain (160K tons), Mexico (158K tons), the Netherlands (142K tons), Morocco (109K tons), Chile (106K tons), the United States (104K tons) and Canada (77K tons) were the largest exporters of raspberries, blackberries, blueberries, and cranberries, together making up 83% of total exports. Poland (38K tons) followed a long way behind the leaders.

Peru was also the fastest-growing in terms of the raspberries, blackberries, blueberries, and cranberries exports, with a CAGR of +73.8% from 2012 to 2022. At the same time, Morocco (+35.7%), the Netherlands (+23.1%), Spain (+18.9%), Mexico (+11.6%), Poland (+5.1%), Chile (+4.3%) and the United States (+1.0%) displayed positive paces of growth. By contrast, Canada (-1.4%) illustrated a downward trend over the same period. While the share of Peru (+22 p.p.), Morocco (+6.6 p.p.), the Netherlands (+6.1 p.p.) and Spain (+5 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Poland (-2.4 p.p.), Chile (-7.9 p.p.), the United States (-13.6 p.p.) and Canada (-14.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Peru ($1.9B), Spain ($1.1B) and the Netherlands ($907M) were the countries with the highest levels of exports in 2022, together accounting for 49% of global exports.

Peru, with a CAGR of +60.9%, saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average export price for raspberries, blackberries, blueberries, and cranberries stood at $5,662 per ton in 2022, declining by -7.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2017 when the average export price increased by 6%. Over the period under review, the average export prices hit record highs at $6,357 per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($6,830 per ton), while Canada ($2,453 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+7.4%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform