Top 10 Market Research Companies in World

Market research is a critical component of business strategy, helping companies understand consumer behavior, market trends, and competitive landscapes. Various agencies and firms specialize in delivering comprehensive market research services. Here are the top ten market research companies in the world:

1. Nielsen Holdings PLC - Nielsen is a leading global measurement and data analytics company offering market research, audience measurement, and media analytics services.
2. Kantar Group - Kantar is one of the world's largest market research companies, providing insights and consulting services across various industries.
3. IQVIA - IQVIA provides advanced analytics, technology solutions, and contract research services, specializing in the healthcare and pharmaceutical sectors.
4. Forrester Research - Forrester Research offers a range of market research services related to technology, customer experience, and strategic analysis.
5. GfK SE - GfK is a global market research firm providing consumer insights, retail analytics, media measurement, and research consultancy services.
6. IMS Health - IMS Health, now known as IQVIA, offers innovative solutions for healthcare market research, including data analytics and consulting services.
7. MarketResearch.com - MarketResearch.com is a leading aggregator and distributor of market research reports and industry analysis, providing access to a vast repository of information across various sectors.
8. Ipsos Group - Ipsos is a global market research company offering a comprehensive suite of research solutions on various topics such as public opinion, advertising, customer loyalty, and brand performance.
9. Euromonitor International - Euromonitor International specializes in international market research, offering strategic business intelligence, market sizing, and consumer trends analysis.
10. The NPD Group - The NPD Group provides market research and analysis on consumer trends in various sectors, including retail, technology, beauty, and automotive.

These companies have established themselves as leaders in the market research industry, delivering valuable insights and actionable intelligence to help businesses make informed decisions. Whether it's understanding consumer preferences, exploring new market opportunities, or evaluating competitive landscapes, these top market research firms provide comprehensive solutions to drive business growth and success.