Top 5 Market Research Companies in the World

1. Nielsen Holdings PLC:

Nielsen is one of the leading market research companies in the world, providing insights about what people watch, listen to, and buy. They offer a wide range of services, including consumer behavior analysis, media measurement, and retail analytics. Nielsen operates in over 100 countries and has a strong presence in both developed and emerging markets. Their reputation for accurate data collection and analysis has made them a trusted source for businesses and organizations.

2. Kantar:

Kantar is a global research and consulting company with expertise in various sectors, including consumer insights, brand strategy, and market analysis. They offer a comprehensive range of research solutions to help businesses understand their target audience, evaluate brand perception, and make informed decisions. Kantar operates in more than 90 countries and collaborates with clients from a wide range of industries.

3. Ipsos:

Ipsos is a multinational market research company headquartered in France. They specialize in market and public opinion research, advertising and media evaluation, and customer experience management. Ipsos operates in more than 80 countries and has a vast network of experts and researchers. Their extensive global coverage and expertise in various research methods make them a valuable partner for businesses seeking actionable insights.

4. GfK:

GfK is a German market research company that provides data and insights to help companies make informed business decisions. They offer a wide range of research services, including consumer tracking, point-of-sale information, and market modeling. GfK operates in more than 100 countries and has a strong reputation for delivering reliable and accurate data. Their industry expertise and innovative research solutions make them a trusted choice for businesses worldwide.

5. IRI:

IRI is a global market research company that specializes in big data, predictive analytics, and market intelligence. They help businesses gain a competitive advantage by providing real-time insights into consumer behavior, market trends, and demand. IRI's robust technology platform and advanced analytics capabilities make them a preferred choice for companies seeking data-driven solutions. With a presence in over 95 countries, IRI serves a diverse range of clients from different industries.