Wallpaper Market

The global wallpaper market is expected to experience growth in consumption and value over the next eight years, with a forecasted CAGR of +1.0% in volume and +1.4% in value from 2022 to 2030. Major changes were seen in consumption patterns, production levels, import volumes, and export values in 2022. China, India, and Russia were the top consuming countries, while China, Russia, and India were the leading producers. India showed the fastest growth in both consumption and imports, positioning itself as a key player in the global wallpaper market.

Market Forecast

Driven by rising demand for wallpaper worldwide, the market is expected to start an upward consumption trend over the next eight years. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +1.0% for the period from 2022 to 2030, which is projected to bring the market volume to 1.2M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +1.4% for the period from 2022 to 2030, which is projected to bring the market value to $12B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Wallpaper and Wall Coverings

In 2022, consumption of wallpaper and wall coverings increased by 3.7% to 1.1M tons for the first time since 2019, thus ending a two-year declining trend. In general, consumption, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the consumption volume increased by 6.5%. Over the period under review, global consumption hit record highs at 1.2M tons in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

The global wallpaper market value skyrocketed to $10.7B in 2022, increasing by 29% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.0% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (206K tons), India (193K tons) and Russia (142K tons), with a combined 49% share of global consumption.

From 2012 to 2022, the biggest increases were recorded for India (with a CAGR of +9.0%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, India ($5.4B) led the market, alone. The second position in the ranking was taken by China ($740M). It was followed by Russia.

From 2012 to 2022, the average annual rate of growth in terms of value in India totaled +9.7%. The remaining consuming countries recorded the following average annual rates of market growth: China (-0.1% per year) and Russia (-6.9% per year).

In 2022, the highest levels of wallpaper per capita consumption was registered in Russia (986 kg per 1000 persons), followed by the UK (489 kg per 1000 persons), Canada (482 kg per 1000 persons) and Japan (425 kg per 1000 persons), while the world average per capita consumption of wallpaper was estimated at 139 kg per 1000 persons.

In Russia, wallpaper per capita consumption contracted by an average annual rate of -5.4% over the period from 2012-2022. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: the UK (-2.8% per year) and Canada (-4.0% per year).

Production

World Production of Wallpaper and Wall Coverings

In 2022, production of wallpaper and wall coverings decreased by -3.8% to 1.1M tons, falling for the fourth year in a row after two years of growth. In general, production continues to indicate a slight downturn. The growth pace was the most rapid in 2017 with an increase of 6.7%. Global production peaked at 1.2M tons in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

In value terms, wallpaper production fell modestly to $7.9B in 2022 estimated in export price. Over the period under review, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 14%. As a result, production attained the peak level of $9.5B. From 2019 to 2022, global production growth failed to regain momentum.

Production By Country

The countries with the highest volumes of production in 2022 were China (325K tons), Russia (163K tons) and India (81K tons), together comprising 54% of global production. Japan, Germany, Turkey, South Korea, Pakistan, the UK, Ukraine, the United States, Democratic Republic of the Congo and Italy lagged somewhat behind, together accounting for a further 31%.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +6.7%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Wallpaper and Wall Coverings

In 2022, global imports of wallpaper and wall coverings totaled 351K tons, growing by 3.1% compared with 2021. In general, imports, however, recorded a slight decrease. The most prominent rate of growth was recorded in 2017 with an increase of 12% against the previous year. Global imports peaked at 430K tons in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, wallpaper imports fell dramatically to $1.3B in 2022. Over the period under review, imports, however, showed a noticeable setback. The most prominent rate of growth was recorded in 2021 with an increase of 12%. Global imports peaked at $2.1B in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

Imports By Country

India represented the major importer of wallpaper and wall coverings in the world, with the volume of imports reaching 114K tons, which was near 33% of total imports in 2022. Russia (20K tons) held a 5.7% share (based on physical terms) of total imports, which put it in second place, followed by Kazakhstan (5.1%) and Uzbekistan (4.9%). The following importers - France (16K tons), Iran (13K tons), the UK (13K tons), Azerbaijan (9K tons), Kyrgyzstan (7.1K tons) and the United States (5.8K tons) - together made up 18% of total imports.

India was also the fastest-growing in terms of the wallpaper and wall coverings imports, with a CAGR of +46.2% from 2012 to 2022. At the same time, Uzbekistan (+18.8%), Kyrgyzstan (+11.4%), Azerbaijan (+6.3%), the United States (+3.3%) and Iran (+1.2%) displayed positive paces of growth. Kazakhstan experienced a relatively flat trend pattern. By contrast, the UK (-3.6%), France (-6.7%) and Russia (-17.6%) illustrated a downward trend over the same period. While the share of India (+32 p.p.) and Uzbekistan (+4.9 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of France (-3 p.p.) and Russia (-27.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, India ($164M), France ($111M) and the United States ($105M) were the countries with the highest levels of imports in 2022, with a combined 28% share of global imports.

India, with a CAGR of +30.6%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics was the largest type of wallpaper and wall coverings in the world, with the volume of imports finishing at 311K tons, which was approx. 88% of total imports in 2022. It was distantly followed by wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics (40K tons), comprising a 12% share of total imports.

Wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics experienced a relatively flat trend pattern with regard to volume of imports. wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics (-8.9%) illustrated a downward trend over the same period. While the share of wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics (+13 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics (-13.1 p.p.) displayed negative dynamics.

In value terms, wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics ($1.1B) constitutes the largest type of wallpaper and wall coverings imported worldwide, comprising 79% of global imports. The second position in the ranking was held by wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics ($275M), with a 21% share of global imports.

For wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics, imports decreased by an average annual rate of -3.8% over the period from 2012-2022.

Import Prices By Type

In 2022, the average wallpaper import price amounted to $3,807 per ton, dropping by -19% against the previous year. Over the period under review, the import price saw a pronounced decrease. The pace of growth was the most pronounced in 2021 when the average import price increased by 9.4%. Over the period under review, average import prices reached the peak figure at $4,959 per ton in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by the product type; the product with the highest price was wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics ($6,802 per ton), while the price for wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics totaled $3,417 per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by wallpaper and similar wall coverings and window transparencies; of paper, n.e.s. (+3.9%).

Import Prices By Country

The average wallpaper import price stood at $3,807 per ton in 2022, which is down by -19% against the previous year. In general, the import price continues to indicate a pronounced downturn. The pace of growth was the most pronounced in 2021 an increase of 9.4%. Over the period under review, average import prices reached the maximum at $4,959 per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the United States ($17,975 per ton), while India ($1,435 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Azerbaijan (+17.0%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Wallpaper and Wall Coverings

Global wallpaper exports fell notably to 305K tons in 2022, waning by -18.7% on 2021 figures. In general, exports recorded a perceptible decline. The pace of growth was the most pronounced in 2017 with an increase of 13%. Over the period under review, the global exports attained the peak figure at 447K tons in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, wallpaper exports reduced notably to $1.5B in 2022. Overall, exports recorded a perceptible shrinkage. The pace of growth was the most pronounced in 2021 when exports increased by 19%. The global exports peaked at $2.4B in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports By Country

China represented the key exporter of wallpaper and wall coverings in the world, with the volume of exports finishing at 123K tons, which was approx. 40% of total exports in 2022. Russia (42K tons) took the second position in the ranking, followed by Germany (33K tons), Belgium (16K tons) and South Korea (15K tons). All these countries together held near 35% share of total exports. Ukraine (9.5K tons), Italy (8.3K tons), Uzbekistan (7.6K tons), France (5.9K tons), Turkey (5.3K tons) and the UK (5.2K tons) followed a long way behind the leaders.

Exports from China increased at an average annual rate of +9.4% from 2012 to 2022. At the same time, Uzbekistan (+355.6%), Russia (+15.6%) and Turkey (+6.3%) displayed positive paces of growth. Moreover, Uzbekistan emerged as the fastest-growing exporter exported in the world, with a CAGR of +355.6% from 2012-2022. Belgium experienced a relatively flat trend pattern. By contrast, France (-5.9%), South Korea (-6.2%), the UK (-7.8%), Germany (-8.1%), Italy (-13.7%) and Ukraine (-20.5%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China, Russia, Uzbekistan and Belgium increased by +29, +11, +2.5 and +1.6 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($446M) remains the largest wallpaper supplier worldwide, comprising 29% of global exports. The second position in the ranking was taken by Germany ($179M), with a 12% share of global exports. It was followed by Belgium, with a 7.8% share.

In China, wallpaper exports increased at an average annual rate of +7.9% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (-8.8% per year) and Belgium (+1.1% per year).

Exports By Type

Wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics represented the main type of wallpaper and wall coverings in the world, with the volume of exports recording 273K tons, which was approx. 89% of total exports in 2022. It was distantly followed by wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics (32K tons), comprising an 11% share of total exports.

Wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics was also the fastest-growing in terms of exports, with a CAGR of -2.0% from 2012 to 2022. wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics (-10.4%) illustrated a downward trend over the same period. While the share of wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics (+12 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics (-12 p.p.) displayed negative dynamics.

In value terms, wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics ($1.2B) remains the largest type of wallpaper and wall coverings supplied worldwide, comprising 80% of global exports. The second position in the ranking was taken by wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics ($309M), with a 20% share of global exports.

From 2012 to 2022, the average annual growth rate of the value of wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics exports stood at -2.9%.

Export Prices By Type

The average wallpaper export price stood at $5,078 per ton in 2022, surging by 3.4% against the previous year. In general, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 an increase of 8.5% against the previous year. The global export price peaked at $5,428 per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by the product type; the product with the highest price was wallpaper and similar wall coverings and window transparencies, of paper, other than coated or decorated with plastics ($9,548 per ton), while the average price for exports of wallpaper and similar wall coverings, coated or covered on the face side, with a grained, embossed, coloured, design-printed or otherwise decorated layer of plastics totaled $4,548 per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by wallpaper and similar wall coverings and window transparencies; of paper, n.e.s. (+6.1%).

Export Prices By Country

The average wallpaper export price stood at $5,078 per ton in 2022, with an increase of 3.4% against the previous year. In general, the export price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 when the average export price increased by 8.5% against the previous year. The global export price peaked at $5,428 per ton in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the UK ($17,210 per ton), while Uzbekistan ($2,301 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Uzbekistan (+24.2%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform