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Kenya - Domestic Appliances - Market Analysis, Forecast, Size, Trends and Insights
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Domestic Appliances Market Size in Kenya
The Kenyan domestic appliances market was estimated at $X in 2021, increasing by 3.1% against the previous year. In general, the total consumption indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +8.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +105.6% against 2012 indices. Domestic appliances consumption peaked in 2021 and is expected to retain growth in years to come.
Domestic Appliances Production in Kenya
In value terms, domestic appliances production expanded to $X in 2021 estimated in export price. In general, production continues to indicate a resilient increase. The most prominent rate of growth was recorded in 2016 with an increase of 27% against the previous year. Domestic appliances production peaked at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.
Domestic Appliances Exports
Exports from Kenya
In 2021, overseas shipments of domestic appliances decreased by -33.8% to X units for the first time since 2017, thus ending a three-year rising trend. Overall, exports, however, showed prominent growth. The most prominent rate of growth was recorded in 2018 when exports increased by 122%. Over the period under review, the exports hit record highs at X units in 2020, and then contracted rapidly in the following year.
In value terms, domestic appliances exports dropped significantly to $X in 2021. In general, exports, however, showed a prominent expansion. The growth pace was the most rapid in 2018 with an increase of 114% against the previous year. Over the period under review, the exports reached the maximum at $X in 2020, and then shrank sharply in the following year.
Exports by Country
Rwanda (X units) was the main destination for domestic appliances exports from Kenya, with a 16% share of total exports. Moreover, domestic appliances exports to Rwanda exceeded the volume sent to the second major destination, Democratic Republic of the Congo (X units), fivefold. Tanzania (X units) ranked third in terms of total exports with a 2.6% share.
From 2012 to 2021, the average annual rate of growth in terms of volume to Rwanda stood at +16.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Democratic Republic of the Congo (+9.4% per year) and Tanzania (-16.4% per year).
In value terms, Rwanda ($X) remains the key foreign market for domestic appliances exports from Kenya, comprising 25% of total exports. The second position in the ranking was held by Uganda ($X), with a 9.9% share of total exports. It was followed by Tanzania, with a 6.7% share.
From 2012 to 2021, the average annual rate of growth in terms of value to Rwanda stood at +16.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Uganda (-5.1% per year) and Tanzania (-6.8% per year).
Export Prices by Country
In 2021, the average domestic appliances export price amounted to $X per unit, dropping by -3% against the previous year. In general, the export price showed a noticeable slump. The pace of growth was the most pronounced in 2017 an increase of 13%. The export price peaked at $X per unit in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.
Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Uganda ($X per unit), while the average price for exports to Ghana ($X per unit) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (+20.4%), while the prices for the other major destinations experienced more modest paces of growth.
Domestic Appliances Imports
Imports into Kenya
In 2021, purchases abroad of domestic appliances increased by 15% to X units, rising for the fifth consecutive year after two years of decline. Over the period under review, imports showed a strong expansion. The pace of growth appeared the most rapid in 2018 when imports increased by 42% against the previous year. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in the near future.
In value terms, domestic appliances imports amounted to $X in 2021. Overall, total imports indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +57.5% against 2016 indices. The most prominent rate of growth was recorded in 2018 with an increase of 25% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.
Imports by Country
In 2021, China (X units) constituted the largest supplier of domestic appliances to Kenya, with a 72% share of total imports. Moreover, domestic appliances imports from China exceeded the figures recorded by the second-largest supplier, Turkey (X units), sevenfold. India (X units) ranked third in terms of total imports with a 5.2% share.
From 2012 to 2021, the average annual growth rate of volume from China totaled +10.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+28.3% per year) and India (-0.7% per year).
In value terms, China ($X) constituted the largest supplier of domestic appliances to Kenya, comprising 44% of total imports. The second position in the ranking was held by Turkey ($X), with a 19% share of total imports. It was followed by the United Arab Emirates, with a 6.5% share.
From 2012 to 2021, the average annual growth rate of value from China stood at +8.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+21.3% per year) and the United Arab Emirates (+4.2% per year).
Import Prices by Country
In 2021, the average domestic appliances import price amounted to $X per unit, reducing by -11.7% against the previous year. Over the period under review, the import price showed a deep slump. The pace of growth appeared the most rapid in 2013 an increase of 16% against the previous year. As a result, import price reached the peak level of $X per unit. From 2014 to 2021, the average import prices remained at a lower figure.
There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Turkey ($X per unit), while the price for Thailand ($X per unit) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+2.9%), while the prices for the other major suppliers experienced a decline.
Source: IndexBox Platform
Frequently Asked Questions (FAQ) :
This report provides an in-depth analysis of the domestic appliances market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 27511400 - Electric blankets
- Prodcom 27521113 - Iron or steel gas domestic cooking appliances and plate warmers, with an oven (including those with subsidiary boilers for central heating, separate ovens for both gas and other fuels)
- Prodcom 27521115 - Iron or steel gas domestic cooking appliances and plate warmers (including those with subsidiary boilers for central heating, for both gas and other fuels, excluding those with ovens)
- Prodcom 27521190 - Other domestic cooking appliances and plate warmers, of iron or steel or of copper, non-electric
- Prodcom 27521234 - Iron or steel gas domestic appliances, including heaters, g rates, fires and braziers, for both gas and other fuels radiators (excluding cooking appliances and plate warmers )
- Prodcom 27521250 - Iron or steel liquid fuel domestic appliances, including heaters, grates, fires and braziers (excluding cooking appliances and plate warmers)
- Prodcom 27521270 - Iron or steel solid fuel domestic appliances, including heaters, g rates, fires and braziers (excluding cooking appliances and plate warmers)
- Prodcom 27521300 - Air heaters or hot air distributors n.e.c., of iron or steel, nonelectric
- Prodcom 27511530 - Table, floor, wall, window, ceiling or roof fans, with a selfcontained electric motor of an output . .125 W
- Prodcom 27511580 - Ventilating or recycling hoods incorporating a fan, with a maximum horizontal side . .120 cm
- Prodcom 27511110 - Combined refrigerators-freezers, with separate external doors
- Prodcom 27511133 - Household-type refrigerators (including compression-type, e lectrical absorption-type) (excluding built-in)
- Prodcom 27511135 - Compression-type built-in refrigerators
- Prodcom 27511150 - Chest freezers of a capacity . .800 litres
- Prodcom 27511170 - Upright freezers of a capacity . .900 litres
- Prodcom 27521400 - Non-electric instantaneous or storage water heaters
- Prodcom 27511200 - Household dishwashing machines
- Prodcom 27511300 - Cloth washing and drying machines, of the household type
- Prodcom 27512123 - Vacuum cleaners with a self-contained electric motor of a power . 1 .500 W and having a dust bag or other receptable capacity . .20 l
- Prodcom 27512125 - Other vacuum cleaners with a self-contained electric motor
- Prodcom 27512410 - Vacuum cleaners, including dry cleaners and wet vacuum cleaners (excluding with self-contained electric motor)
- Prodcom 27512170 - Domestic food grinders, mixers and fruit or vegetable juice extractors, with a self-contained electric motor
- Prodcom 27512200 - Shavers, hair-removing appliances and hair clippers, with selfcontained electric motor
- Prodcom 27512530 - Electric instantaneous water heaters
- Prodcom 27512560 - Electric water heaters and immersion heaters (excluding instantaneous water heaters)
- Prodcom 27512630 - Electric storage heating radiators
- Prodcom 27512650 - Electric radiators, convection heaters and heaters or fires with built-in fans
- Prodcom 27512690 - Other electric space heaters
- Prodcom 27512310 - Electric hair dryers
- Prodcom 27512330 - Electric hairdressing apparatus (including hair curlers, curling tongs) (excluding hair drying hoods, hair dryers)
- Prodcom 27512350 - Electric hand-drying apparatus
- Prodcom 27512370 - Electric smoothing irons
- Prodcom 27512700 - Domestic microwave ovens
- Prodcom 27512810 - Domestic electric cookers with at least an oven and a hob (including combined gas-electric appliances)
- Prodcom 27512830 - Electric cooking plates, boiling rings and hobs for domestic use
- Prodcom 27512850 - Domestic electric grills and roasters
- Prodcom 27512870 - Domestic electric ovens for building-in
- Prodcom 27512890 - Domestic electric ovens (excluding those for building-in, m icrowave ovens)
- Prodcom 27512430 - Domestic electric coffee or tea makers (including percolators)
- Prodcom 27512450 - Domestic electric toasters (including toaster ovens for toasting bread, potatoes or other small items)
- Prodcom 27512900 - Electric heating resistors (excluding of carbon)
Country coverage:
- Kenya
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in Kenya
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- MARKET STRUCTURE
- TRADE BALANCE
- PER CAPITA CONSUMPTION
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption In 2012-2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
- Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
- Trade Balance, In Physical Terms, 2012-2023
- Trade Balance, In Value Terms, 2012-2023
- Per Capita Consumption, 2012-2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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