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Kenya - Watermelons - Market Analysis, Forecast, Size, Trends and Insights
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View PricingKenya: Watermelon Market 2024
Watermelon Market Size in Kenya
The Kenyan watermelon market contracted modestly to $X in 2023, therefore, remained relatively stable against the previous year. In general, consumption, however, posted a resilient expansion. As a result, consumption reached the peak level of $X. From 2019 to 2023, the growth of the market failed to regain momentum.
Watermelon Production in Kenya
In value terms, watermelon production fell slightly to $X in 2023 estimated in export price. In general, production, however, saw a significant increase. The most prominent rate of growth was recorded in 2013 with an increase of X% against the previous year. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2023, production failed to regain momentum.
In 2023, the average yield of watermelons in Kenya declined modestly to X tons per ha, remaining constant against the previous year. In general, the yield showed a noticeable slump. The pace of growth appeared the most rapid in 2015 with an increase of X% against the previous year. As a result, the yield attained the peak level of X tons per ha. From 2016 to 2023, the growth of the average watermelon yield remained at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2023, approx. X ha of watermelons were harvested in Kenya; remaining relatively unchanged against the previous year's figure. Overall, the harvested area continues to indicate a buoyant increase. The pace of growth was the most pronounced in 2019 when the harvested area increased by X%. Over the period under review, the harvested area dedicated to watermelon production attained the peak figure at X ha in 2021; afterwards, it flattened through to 2023.
Watermelon Exports
Exports from Kenya
Watermelon exports from Kenya soared to X tons in 2023, with an increase of X% against 2022. Overall, exports, however, saw a pronounced decrease. Over the period under review, the exports attained the peak figure at X tons in 2015; however, from 2016 to 2023, the exports stood at a somewhat lower figure.
In value terms, watermelon exports surged to $X in 2023. In general, exports, however, saw a noticeable slump. Over the period under review, the exports hit record highs at $X in 2015; however, from 2016 to 2023, the exports remained at a lower figure.
Exports by Country
Uganda (X tons) was the main destination for watermelon exports from Kenya, accounting for a X% share of total exports. Moreover, watermelon exports to Uganda exceeded the volume sent to the second major destination, Rwanda (X tons), more than tenfold. South Sudan (X kg) ranked third in terms of total exports with a X% share.
From 2013 to 2023, the average annual rate of growth in terms of volume to Uganda stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and South Sudan (X% per year).
In value terms, Uganda ($X) emerged as the key foreign market for watermelons exports from Kenya, comprising X% of total exports. The second position in the ranking was held by Rwanda ($X), with a X% share of total exports. It was followed by Somalia, with a X% share.
From 2013 to 2023, the average annual rate of growth in terms of value to Uganda totaled X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and Somalia (X% per year).
Export Prices by Country
In 2023, the average watermelon export price amounted to $X per ton, almost unchanged from the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the average export price increased by X%. As a result, the export price reached the peak level of $X per ton. From 2019 to 2023, the average export prices remained at a somewhat lower figure.
There were significant differences in the average prices for the major export markets. In 2023, amid the top suppliers, the country with the highest price was Rwanda ($X per ton), while the average price for exports to South Sudan ($X per ton) was amongst the lowest.
From 2013 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (X%), while the prices for the other major destinations experienced more modest paces of growth.
Watermelon Imports
Imports into Kenya
In 2023, overseas purchases of watermelons decreased by X% to X tons, falling for the third consecutive year after six years of growth. Overall, imports faced a dramatic contraction. The growth pace was the most rapid in 2015 with an increase of X%. Over the period under review, imports hit record highs at X tons in 2020; however, from 2021 to 2023, imports failed to regain momentum.
In value terms, watermelon imports dropped rapidly to $X in 2023. Over the period under review, imports showed a dramatic decrease. The most prominent rate of growth was recorded in 2015 when imports increased by X%. Over the period under review, imports attained the peak figure at $X in 2020; however, from 2021 to 2023, imports remained at a lower figure.
Imports by Country
Bahrain (X tons) and South Africa (X kg) were the main suppliers of watermelon imports to Kenya.
From 2012 to 2023, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Bahrain (with a CAGR of X%).
In value terms, South Africa ($X) constituted the largest supplier of watermelons to Kenya, comprising X% of total imports. The second position in the ranking was taken by Bahrain ($X), with a X% share of total imports.
From 2012 to 2023, the average annual growth rate of value from South Africa totaled X%.
Import Prices by Country
The average watermelon import price stood at $X per ton in 2023, picking up by X% against the previous year. Over the period under review, the import price recorded a prominent increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.
There were significant differences in the average prices amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was South Africa ($X per ton), while the price for Bahrain stood at $X per ton.
From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Uganda (X%), while the prices for the other major suppliers experienced mixed trend patterns.
Source: IndexBox Platform
This report provides an in-depth analysis of the watermelon market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- FCL 567 - Watermelons
Country coverage:
- Kenya
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in Kenya
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- MARKET STRUCTURE
- TRADE BALANCE
- PER CAPITA CONSUMPTION
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- COUNTRIES WITH TOP YIELDS
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption In 2012-2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
- Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
- Trade Balance, In Physical Terms, 2012-2023
- Trade Balance, In Value Terms, 2012-2023
- Per Capita Consumption, 2012-2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Yield And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Area Harvested, 2012–2023
- Yield, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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