Africa: Whisky Market 2024

Whisky Market Size in Africa

The African whisky market contracted to $X in 2023, reducing by X% against the previous year. In general, consumption continues to indicate a mild reduction. The level of consumption peaked at $X in 2014; however, from 2015 to 2023, consumption remained at a lower figure.

Whisky Production in Africa

In value terms, whisky production fell to $X in 2023 estimated in export price. Overall, production recorded a perceptible shrinkage. The pace of growth was the most pronounced in 2013 when the production volume increased by X% against the previous year. Over the period under review, production reached the maximum level at $X in 2015; however, from 2016 to 2023, production stood at a somewhat lower figure.

Whisky Exports

Exports in Africa

In 2023, whisky exports in Africa totaled X litres, growing by X% against 2022 figures. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of X% against the previous year. As a result, the exports attained the peak of X litres. From 2014 to 2023, the growth of the exports remained at a somewhat lower figure.

In value terms, whisky exports contracted remarkably to $X in 2023. Overall, exports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 with an increase of X%. As a result, the exports attained the peak of $X. From 2014 to 2023, the growth of the exports remained at a somewhat lower figure.

Exports by Country

In 2023, Ghana (X litres) represented the key exporter of whisky, creating X% of total exports. It was distantly followed by South Africa (X litres), Rwanda (X litres) and Angola (X litres), together constituting a X% share of total exports. The following exporters - Namibia (X litres), Cote d'Ivoire (X litres), Kenya (X litres), Tunisia (X litres) and Botswana (X litres) - together made up X% of total exports.

From 2012 to 2023, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Rwanda (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, South Africa ($X) emerged as the largest whisky supplier in Africa, comprising X% of total exports. The second position in the ranking was taken by Ghana ($X), with a X% share of total exports. It was followed by Angola, with an X% share.

From 2012 to 2023, the average annual rate of growth in terms of value in South Africa was relatively modest. The remaining exporting countries recorded the following average annual rates of exports growth: Ghana (X% per year) and Angola (X% per year).

Export Prices by Country

The export price in Africa stood at $X per litre in 2023, dropping by X% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of X%. The level of export peaked at $X per litre in 2020; however, from 2021 to 2023, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2023, amid the top suppliers, the country with the highest price was Tunisia ($X per litre), while Ghana ($X per litre) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Kenya (X%), while the other leaders experienced more modest paces of growth.

Whisky Imports

Imports in Africa

After two years of growth, purchases abroad of whisky decreased by X% to X litres in 2023. Overall, imports recorded a mild reduction. The most prominent rate of growth was recorded in 2021 when imports increased by X% against the previous year. The volume of import peaked at X litres in 2014; however, from 2015 to 2023, imports stood at a somewhat lower figure.

In value terms, whisky imports dropped to $X in 2023. In general, imports showed a mild setback. The most prominent rate of growth was recorded in 2021 with an increase of X%. The level of import peaked at $X in 2013; however, from 2014 to 2023, imports failed to regain momentum.

Imports by Country

In 2023, South Africa (X litres) was the main importer of whisky, generating X% of total imports. Nigeria (X litres) took a X% share (based on physical terms) of total imports, which put it in second place, followed by Kenya (X%) and Ghana (X%). Morocco (X litres), Angola (X litres), Mauritius (X litres), Tanzania (X litres), Namibia (X litres), Cameroon (X litres), Mozambique (X litres), Congo (X litres) and Lesotho (X litres) followed a long way behind the leaders.

From 2012 to 2023, average annual rates of growth with regard to whisky imports into South Africa stood at X%. At the same time, Lesotho (X%), Kenya (X%), Mozambique (X%), Mauritius (X%), Morocco (X%), Ghana (X%), Cameroon (X%) and Tanzania (X%) displayed positive paces of growth. Moreover, Lesotho emerged as the fastest-growing importer imported in Africa, with a CAGR of X% from 2012-2023. Congo and Namibia experienced a relatively flat trend pattern. By contrast, Nigeria (X%) and Angola (X%) illustrated a downward trend over the same period. While the share of Kenya (X p.p.), Ghana (X p.p.), Mauritius (X p.p.), Morocco (X p.p.), Lesotho (X p.p.) and Mozambique (X p.p.) increased significantly in terms of the total imports from 2012-2023, the share of South Africa (X p.p.) and Angola (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported whisky in Africa, comprising X% of total imports. The second position in the ranking was held by Kenya ($X), with an X% share of total imports. It was followed by Nigeria, with an X% share.

In South Africa, whisky imports decreased by an average annual rate of X% over the period from 2012-2023. The remaining importing countries recorded the following average annual rates of imports growth: Kenya (X% per year) and Nigeria (X% per year).

Import Prices by Country

The import price in Africa stood at $X per litre in 2023, rising by X% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2022 when the import price increased by X%. Over the period under review, import prices hit record highs at $X per litre in 2013; however, from 2014 to 2023, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mauritius ($X per litre), while Lesotho ($X per litre) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Mauritius (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform