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Kenya - Spirits, Liqueurs and Other Spirituous Beverages - Market Analysis, Forecast, Size, Trends and Insights
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Spirits And Liqueurs Market Size in Kenya
After six years of growth, the Kenyan spirits and liqueurs market decreased by X% to $X in 2023. In general, consumption posted a buoyant increase. Spirits and liqueurs consumption peaked at $X in 2022, and then declined slightly in the following year.
Spirits And Liqueurs Production in Kenya
In value terms, spirits and liqueurs production fell modestly to $X in 2023 estimated in export price. Overall, the total production indicated a perceptible expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of X% against the previous year. Over the period under review, production attained the maximum level at $X in 2022, and then fell in the following year.
Spirits And Liqueurs Exports
Exports from Kenya
In 2023, shipments abroad of spirits, liqueurs and other spirituous beverages was finally on the rise to reach X litres after three years of decline. Overall, exports, however, saw a slight contraction. Over the period under review, the exports reached the maximum at X litres in 2019; however, from 2020 to 2023, the exports failed to regain momentum.
In value terms, spirits and liqueurs exports soared to $X in 2023. In general, total exports indicated a modest expansion from 2012 to 2023: its value increased at an average annual rate of X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, exports decreased by X% against 2019 indices. The most prominent rate of growth was recorded in 2016 when exports increased by X%. Over the period under review, the exports reached the peak figure at $X in 2019; however, from 2020 to 2023, the exports stood at a somewhat lower figure.
Exports by Country
Uganda (X litres) was the main destination for spirits and liqueurs exports from Kenya, accounting for a X% share of total exports. Moreover, spirits and liqueurs exports to Uganda exceeded the volume sent to the second major destination, Rwanda (X litres), sixfold. The third position in this ranking was taken by Democratic Republic of the Congo (X litres), with a X% share.
From 2012 to 2023, the average annual growth rate of volume to Uganda was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and Democratic Republic of the Congo (X% per year).
In value terms, Uganda ($X), South Sudan ($X) and Rwanda ($X) constituted the largest markets for spirits and liqueurs exported from Kenya worldwide, with a combined X% share of total exports. Democratic Republic of the Congo, the United Arab Emirates and Tanzania lagged somewhat behind, together accounting for a further X%.
In terms of the main countries of destination, the United Arab Emirates, with a CAGR of X%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.
Export Prices by Country
In 2023, the average spirits and liqueurs export price amounted to $X per litre, falling by X% against the previous year. Over the period from 2012 to 2023, it increased at an average annual rate of X%. The pace of growth was the most pronounced in 2016 when the average export price increased by X% against the previous year. The export price peaked at $X per litre in 2017; however, from 2018 to 2023, the export prices failed to regain momentum.
There were significant differences in the average prices for the major external markets. In 2023, amid the top suppliers, the country with the highest price was South Sudan ($X per litre), while the average price for exports to Uganda ($X per litre) was amongst the lowest.
From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to South Sudan (X%), while the prices for the other major destinations experienced a decline.
Spirits And Liqueurs Imports
Imports into Kenya
In 2023, overseas purchases of spirits, liqueurs and other spirituous beverages were finally on the rise to reach X litres after two years of decline. Overall, imports enjoyed strong growth. The most prominent rate of growth was recorded in 2013 with an increase of X%. Imports peaked at X litres in 2020; however, from 2021 to 2023, imports stood at a somewhat lower figure.
In value terms, spirits and liqueurs imports rose to $X in 2023. In general, imports showed a buoyant expansion. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Over the period under review, imports attained the peak figure at $X in 2021; however, from 2022 to 2023, imports remained at a lower figure.
Imports by Country
In 2023, the UK (X litres) constituted the largest supplier of spirits and liqueurs to Kenya, with a X% share of total imports. Moreover, spirits and liqueurs imports from the UK exceeded the figures recorded by the second-largest supplier, Tanzania (X litres), threefold. The third position in this ranking was taken by India (X litres), with a X% share.
From 2012 to 2023, the average annual rate of growth in terms of volume from the UK totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Tanzania (X% per year) and India (X% per year).
In value terms, the UK ($X) constituted the largest supplier of spirits, liqueurs and other spirituous beverages to Kenya, comprising X% of total imports. The second position in the ranking was held by France ($X), with a X% share of total imports. It was followed by the United States, with a X% share.
From 2012 to 2023, the average annual rate of growth in terms of value from the UK totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: France (X% per year) and the United States (X% per year).
Import Prices by Country
The average spirits and liqueurs import price stood at $X per litre in 2023, surging by X% against the previous year. Overall, the import price, however, recorded a mild curtailment. The most prominent rate of growth was recorded in 2021 an increase of X% against the previous year. The import price peaked at $X per litre in 2012; however, from 2013 to 2023, import prices failed to regain momentum.
There were significant differences in the average prices amongst the major supplying countries. In 2023, amid the top importers, the country with the highest price was France ($X per litre), while the price for Tanzania ($X per litre) was amongst the lowest.
From 2012 to 2023, the most notable rate of growth in terms of prices was attained by China (X%), while the prices for the other major suppliers experienced more modest paces of growth.
Source: IndexBox Platform
This report provides an in-depth analysis of the spirits and liqueurs market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 11011020 - Spirits obtained from distilled grape wine or grape marc (important: excluding alcohol duty)
- Prodcom 11011030 - Whisky (important: excluding alcohol duty)
- Prodcom 11011040 - Rum and other spirits obtained by distilling fermented sugarcane products (important: excluding alcohol duty)
- Prodcom 11011050 - Gin and geneva (important: excluding alcohol duty)
- Prodcom 11011063 - Vodka of an alcoholic strength by volume of . .45,4 % (important: excluding alcohol duty)
- Prodcom 11011065 - Spirits distilled from fruit (excluding liqueurs, gin, geneva, g rape wine or grape marc (important: excluding alcohol duty))
- Prodcom 11011070 - Pure alcohols (important: excluding alcohol duty)
- Prodcom 11011080 - Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, r um, tafia, gin and geneva, spirits distilled from fruit)
Country coverage:
- Kenya
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in Kenya
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- MARKET STRUCTURE
- TRADE BALANCE
- PER CAPITA CONSUMPTION
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption In 2012-2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
- Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
- Trade Balance, In Physical Terms, 2012-2023
- Trade Balance, In Value Terms, 2012-2023
- Per Capita Consumption, 2012-2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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